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首页> 外文期刊>Journal of Economics & Management Strategy >STATE DEPENDENCE AT INTERNET PORTALS
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STATE DEPENDENCE AT INTERNET PORTALS

机译：互联网门户网站的状态依赖

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摘要

This study offers evidence of the existence of switching costs on the Internet. It uses more flexible methods than previously possible to separate switching costs from serially correlated unobservables at Internet portals. The data contain nearly 1,000 observations per household, allowing for household-specific regressions that control for all household-specific heterogeneity. The results show that households exhibit switching costs. The loyalty generated by these costs drives a large fraction of portal visits and generates considerable revenues; however, these revenues are not large enough to justify the losses incurred by Internet portals in the 1990s while building market share. The results also suggest that random coefficients models overestimate true state dependence.
机译：这项研究提供了互联网上转换成本存在的证据。它使用比以前更灵活的方法来将交换成本与Internet门户上的序列相关不可观察对象分开。数据包含每个家庭近1,000个观察值，允许进行控制所有家庭特定异质性的家庭特定回归。结果表明，家庭表现出转换成本。这些费用产生的忠诚度会吸引大量的门户访问，并产生可观的收入；但是，这些收入不足以证明1990年代互联网门户网站蒙受的损失，同时也赢得了市场份额。结果还表明，随机系数模型高估了真实状态依赖性。

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