Das Auto. A case for anomic globalization through Volkswagen's 'Made in Germany' label

Alexandre Bohas

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Das Auto. A case for anomic globalization through Volkswagen's 'Made in Germany' label

机译：达斯汽车。

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This study of Volkswagen's national claim deals with the anomic dimension of globalization. Using Bourdieu's and Durkheim's framework of analysis, it examines the paradoxical promotion of national belonging by a transnational company. It makes three contributions: first, successful national narratives show the incompleteness of globalization which engenders anomie, the lasting divergence between people's habitus and their environment. Second, the national claim can be regarded as a reaction to globalization as well as to its pluralizing effect. Third, in reflexive terms, durable anomie is analyzed as reinforcing the place of the national level and the state in people's habitus.

机译：对大众汽车公司的国家主权的这项研究涉及全球化的经济学领域。使用布迪厄（Bourdieu）和涂尔干（Durkheim）的分析框架，研究了跨国公司对国民所有制的反常提升。它做出了三点贡献：第一，成功的民族叙事表明全球化的不完整造成了失范，人们的习性与环境之间的持久分歧。其次，国家主张可以被视为对全球化及其多元化效应的反应。第三，从反身的角度来看，持久失范被分析为加强了国家水平和国家在人们习惯中的地位。

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来源
《Journal of power》 |2019年第3期|66-85|共20页
作者
Alexandre Bohas;
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作者单位

Department of International Affairs ESSCA School of Management Angers France;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Globalization; anomie; Volkswagen; Made in Germany; cosmopolitanism;

机译：全球化;失范大众德国制造;世界主义;

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专利

1. VOLKSWAGEN. DAS AUTO. [J] . Gazette OMPI des marques internationales . 2007,第39期

机译：大众汽车。
2. The ‘Good German’ Goes Global: the Volkswagen Beetle as an Icon in the Federal Republic [J] . Bernhard Rieger Bernhard Rieger teaches in the History Department at University College London. He is the author of Technology and the Culture of Modernity in Britain and Germany 1890–1945 (CUP 2005). His research interests include the cultural history of technology the history of memory postwar Germany and transnational history. He is currently working on a book tentatively entitled ‘The Peoples Car: a Global History of the Volkswagen Beetle’ that places the car in German British US-American and Mexican contexts. History Workshop Journal . 2009,第1期

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3. DAS AUTO GIANT: HOW VOLKSWAGEN SHOCKED OFF ITS PROVINCIAL WAYS AND BECAME A GLOBAL POWERHOUSE [J] . ALEX TAYLOR III Fortune . 2012,第2期

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4. Das Volkswagen GCI-Brennverfahren - Moglichkeiten und Grenzen der CO_2-Emissionsreduzierung durch das HCCI Brennverfahren fur Ottomotoren [C] . Jurgen Willand, Jan Jakobs, Emanuela Montefrancesco, Internationales Wiener Motorensymposium . 2009

机译：大众汽车GCI焦点方法 - 汽油发动机HCCI燃烧过程的CO_2减排的可能性和限制
5. Liberalization of Labor Relations in Germany and the United States: A firm-centered comparison of cross-national labor organizing at Amazon and Volkswagen. [D] . Blado, Christopher M. 2015

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6. The use of long-acting Aripiprazole in a multi-center prospective uncontrolled open-label cohort study in Germany: a report on global assessment of functioning and the WHO wellbeing index [O] . Daniel Schöttle, Wolfgang Janetzky, Daniel Luedecke, 2020

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7. Co-managed versus management-dominated globalisation – The implications of the globalisation of assembly and production in the German and French automobile industry on industrial relations with particular reference to the cases of Volkswagen and Renault [O] . Speidel Frederic 2000

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Das Auto. A case for anomic globalization through Volkswagen's 'Made in Germany' label

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