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Baby culture and the curriculum of consumption: a critical reading of the film Babies

机译:婴儿文化和消费课程:对电影《婴儿》的批判性阅读

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We focus on the recently emerging ‘baby culture’ that is fostering a curriculum of consumption and consumerism among parents-to-be and infants aged zero-to-three. To gain insight into how the cultural artifacts, practices, and trends emerging from this demographic are shaping the way we think and act in a consumer culture, we investigate Babies, a popular documentary film by French director Thomas Balmes, who spent nearly two years following the lives of four babies from Namibia, Mongolia, Japan, and the USA. We identified a metanarrative positing the civilising nature of consumption; this metanarrative was exhibited through two main themes: colonising images and ‘civilised’ cleanliness. These themes reinforce assumptions of a thriving or readily emerging baby culture in the featured consumer economy nations as contrasted with what could be read as the ‘uncivilised’ approach to parenting and child development portrayed by the film in developing countries. We argue that the film perpetuates an obsession with a baby culture defined by consumerism as it simultaneously reproduces colonialist depictions of the ‘other’. We posit that audiences in industrialised countries who view this film participate in ‘cinematic tourism’ and thus become implicated in what Willinksy calls ‘imperialism’s educational project’.View full textDownload full textKeywordsconsumerism, public pedagogy, early childhood education, cultural studiesRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/14681366.2012.674053
机译:我们关注于最近出现的“婴儿文化”,该文化正在为准父母和零至三岁的婴儿培养消费和消费主义课程。为了深入了解人口统计学中的文化文物,做法和趋势如何塑造我们在消费文化中的思维方式和行为方式,我们调查了法国导演托马斯·巴尔姆斯(Thomas Balmes)拍摄的纪录片《婴儿》,在此之后的近两年时间里来自纳米比亚,蒙古,日本和美国的四个婴儿的生活。我们确定了一种元叙事,认为消费具有文明性。通过两个主要主题展示了这种叙事:定居的图像和“文明的”清洁度。这些主题强化了对有特色的消费经济国家中蓬勃发展或容易出现的婴儿文化的假设,这与该电影在发展中国家所描绘的育儿和儿童发展的“未文明”方法形成鲜明对比。我们认为,这部电影使人们对消费主义所定义的婴儿文化产生了沉迷,因为它同时再现了殖民主义对“其他”的描述。我们假设观看过这部电影的工业化国家的观众参加了“电影旅游”,因而卷入了Willinksy所谓的“帝国主义的教育项目”。查看全文下载全文关键字消费主义,公共教育学,早期童年教育,文化研究相关var addthis_config = {ui_cobrand:“泰勒和弗朗西斯在线”,servicescompact:“ citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,更多”,发布:“ ra-4dff56cd6bb1830b “};添加到候选列表链接永久链接http://dx.doi.org/10.1080/14681366.2012.674053

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