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Art as a strategic element for innovation in gastronomic experiential services The role of teamwork

机译：艺术是美食体验服务创新的战略要素团队合作的作用

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Purpose - This paper aims to evidence the importance of art professionals' participation in experiential innovation processes, in particular for the gastronomic experiential services, likewise their support to maintain companies at the vanguard in a market of experiences. Design/methodology/approach - Data are collected, in the first phase, through an elaborated questionnaire. In the second phase, a list of companies is created, based on the qualification that users give to the category "creative gastronomy", in different online portals of restoration. Findings - The authors found that art professionals are a strategic and differentiating element for companies that want to break away from the market and increase their revenues. The third part of the interviewed companies that innovate in services experience processes are conformed by multidisciplinary teams, some of the companies take into account the coalition of art professionals with kitchen professionals. This coalition has allowed the companies to increase its billing, stay at the vanguard of the market and more important to maintain their gastronomic experiences services. Research limitations/implications - One of the main obstacles for conducting this research was observed when carrying out the surveys, as the concept of "team" in the studied sector is not understood as part of the daily administration. Practical implications - The teams that have made this coalition type, and those that have teams of other specialized professional profiles, have increased their sales through the creation of gastronomical experiences. However, in this research, it is observed that, the companies that combine their teams and do a co-design work and co-development idea have been able to stay at the vanguard of the service and considerably increase their billing. Social implications - Human resources, with their respective competitions, abilities, techniques and knowledge, are the fundamental base in this type of service. The creation of strategic relationships with other companies or individuals, for either managerial alliances or recruitment and disposition of multidisciplinary teams at the internal level, could be more natural and generate new business opportunities. Originality/value - The contribution of the paper focuses on the analysis about art professionals' (artists) role at the time companies decide to sell sensations and emotions to a new consumer profile.
机译：目的-本文旨在证明艺术专业人士参与体验式创新过程的重要性，特别是对于美食体验式服务的重要性，同样，他们也支持在经验市场中将公司保持在先锋地位。设计/方法/方法-在第一阶段，通过详细的调查表收集数据。在第二阶段，根据用户在不同的在线修复门户网站中对“创意美食”类别给出的资格，创建公司列表。调查结果-作者发现，对于想脱离市场并增加收入的公司而言，艺术专业人士是战略和与众不同的元素。在服务体验流程方面进行创新的受访公司的第三部分由多学科团队组成，其中一些公司考虑到了艺术专业人员与厨房专业人员的联盟。这项联盟使两家公司得以增加账单，保持市场领先地位，并且对于保持其美食体验服务更为重要。研究的局限性/含义-进行调查时发现进行这项研究的主要障碍之一，因为在研究部门中“团队”的概念并不被理解为日常管理的一部分。实际意义-拥有这种联盟类型的团队以及拥有其他专业背景的团队，通过创造美食体验，提高了销售额。但是，在这项研究中，我们发现，将他们的团队组合在一起并进行共同设计工作和共同开发想法的公司能够保持服务的领先地位，并大大增加了他们的账单。社会影响-人力资源及其各自的竞争，能力，技术和知识是此类服务的基本基础。与其他公司或个人建立战略关系，以建立管理联盟或在内部层面招聘和部署多学科团队，可能会更加自然，并会产生新的商机。原创性/价值-本文的贡献着重于分析公司决定将感觉和情感出售给新的消费者时的艺术专业人员（艺术家）的角色。

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