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CORPORATE NEWS

机译：企业新闻

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Colour-Chem Limited is proud to be a part of great Indian heritage and seeks to continue the rich tradition of creative thinking in modern day life. Colour-Chem is in the business of specialty chemicals which by definition denote products that have some special quality ― something that others don't ― and which provide a competitive edge. However, in today's fast changing world this competitive edge is transient. With more and more specialty chemicals becoming rapidly commoditised, the challenge for specialty chemicals companies lies in finding newer and more innovative ideas to retain a competitive edge and to keep the specialities tag. So how does a company become innovative ? At Colour-Chem, the process starts with listening to customers, keeping their ear to the ground and constantly feeling the pulse of the market. Knowing, sometimes even anticipating market needs by continuously networking with their customers and stockists. By exploiting the valuable knowledge that resides both within and outside the company and then developing products or solutions to meet market needs.
机译：Colour-Chem Limited很荣幸能成为印度伟大遗产的一部分，并致力于在现代生活中继续丰富的创造性思维传统。 Colour-Chem从事特种化学品业务，从定义上讲，它们表示具有某些特殊质量（某些产品没有的其他质量）并且具有竞争优势的产品。但是，在当今瞬息万变的世界中，这种竞争优势是短暂的。随着越来越多的特种化学品迅速商品化，特种化学品公司所面临的挑战在于寻找更新，更具创新性的想法，以保持竞争优势并保留特种标签。那么公司如何变得创新呢？在Colour-Chem，这一过程始于倾听客户的声音，让他们保持与地面的接触，并不断感受到市场的脉动。通过与客户和库存商不断建立联系，了解甚至有时预测市场需求。通过利用公司内部和外部的宝贵知识，然后开发满足市场需求的产品或解决方案。

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