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Quantitative marketing and economics

中文名称：定量营销与经济学

ISSN：1570-7156
出版周期：Quarterly

发文量：203

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1.Seller honesty and product line pricing

机译：卖方诚实度和产品线定价
- 作者：Bing Jing
- 期刊名称：《Quantitative marketing and economics》 | 2011年第4期
- asymmetric information;
- pricing;
- product line;
- recommendation;
- upselling;
2.Sequential choice designs to estimate the heterogeneity distribution of willingness-to-pay

机译：顺序选择设计可估计支付意愿的异质性分布
- 作者：Vishva M. Danthurebandara;Jie Yu;Martina Vandebroek
- 期刊名称：《Quantitative marketing and economics》 | 2011年第4期
3.A nearly perfect market? Differentiation vs. price in consumer choice

机译：一个近乎完美的市场？消费者选择中的差异与价格
- 作者：Erik Brynjolfsson;Astrid A. Dick;Michael D. Smith
- 期刊名称：《Quantitative marketing and economics》 | 2010年第1期
- internet;
- shopbot;
- choice;
- search cost;
4.Who should practice price discrimination using rebates in an asymmetric duopoly?

机译：谁应该在不对称的双头垄断中使用回扣实施价格歧视？
- 作者：Kutsal Dogan;Ernan Haruvy;Ram C. Rao
- 期刊名称：《Quantitative marketing and economics》 | 2010年第1期
- segmentation;
- competition;
- game theory;
- pricing;
- rebates;
- printers;
5.Setting price or quantity: Depends on what the seller is more uncertain about

机译：设定价格或数量：取决于卖方对什么不确定
- 作者：V. Padmanabhan;Ilia Tsetlin;Timothy Van Zandt
- 期刊名称：《Quantitative marketing and economics》 | 2010年第1期
- demand uncertainty;
- setting price;
- setting quantity;
- auctions;
- posted prices;
6.The diffusion of a new service: Combining service consideration and brand choice

机译：新服务的传播：将服务考虑与品牌选择相结合
- 作者：Vardit Landsman;Moshe Givon
- 期刊名称：《Quantitative marketing and economics》 | 2010年第1期
- diffusions;
- brand choice;
- bayesian analysis;
7.The effects of detailing on prescribing decisions under quality uncertainty

机译：在质量不确定性下详细制定处方决策的影响
- 作者：Andrew Ching;Masakazu Ishihara
- 期刊名称：《Quantitative marketing and economics》 | 2010年第2期
- detailing;
- prescription drugs;
- decisions under uncertainty;
- representative opinion leader;
- diffusion;
8.Switching costs, experience goods and dynamic price competition

机译：转换成本，体验商品和动态价格竞争
- 作者：Toker Doganoglu
- 期刊名称：《Quantitative marketing and economics》 | 2010年第2期
- dynamic price competition;
- experience goods;
- markov-perfect equilibrium;
- switching costs;
9.Recording discrepancies in Nielsen Homescan data: Are they present and do they matter?

机译：在Nielsen Homescan数据中记录差异：它们是否存在并且有关系吗？
- 作者：Liran Einav;Ephraim Leibtag;Aviv Nevo
- 期刊名称：《Quantitative marketing and economics》 | 2010年第2期
- measurement error;
- validation study;
- self-reported data;
10.Modeling strategic group dynamics: A hidden Markov approach

机译：建模战略集团动态：隐藏的马尔可夫方法
- 作者：Peter Ebbes;Rajdeep Grewal;Wayne S. DeSarbo
- 期刊名称：《Quantitative marketing and economics》 | 2010年第2期
- strategic groups;
- competition;
- dynamic analysis;
- hidden markov models;
- banking strategy;
- marketing strategy;
11.A simple test for distinguishing between internal reference price theories

机译：区分内部参考价格理论的简单测试
- 作者：Tuelin Erdem;Michael L. Katz;Baohong Sun
- 期刊名称：《Quantitative marketing and economics》 | 2010年第3期
- price expectations;
- price as a signal of quality;
- reference price;
- brand choice;
12.Competitive price-matching guarantees under imperfect store availability

机译：在不完善的商店供货情况下，具有竞争力的价格匹配保证
- 作者：Arcan Nalca;Tamer Boyaci;Saibal Ray
- 期刊名称：《Quantitative marketing and economics》 | 2010年第3期
- price-matching guarantees;
- competition;
- availability;
- retail operations;
13.Do private labels increase retailer bargaining power?

机译：自有品牌会增加零售商的议价能力吗？
- 作者：Sergio Meza;K. Sudhir
- 期刊名称：《Quantitative marketing and economics》 | 2010年第3期
- store brands;
- retailing;
- private labels;
- bargaining breakfast cereal;
- positioning;
- channels;
14.Leveraging uncertainty through backorder

机译：通过延期交货来把握不确定性
- 作者：Hai Che;Chakravarthi Narasimhan;V. Padmanabhan
- 期刊名称：《Quantitative marketing and economics》 | 2010年第3期
- demand uncertainty;
- backorder;
- product line choice;
- product cannibalization;
- adverse selection;
- price discrimination;
15.What makes you click?-Mate preferences in online dating

机译：是什么让您点击？-在线约会中的伴侣偏好
- 作者：Guenter J. Hitsch;Ali Hortacsu;Dan Ariely
- 期刊名称：《Quantitative marketing and economics》 | 2010年第4期
- mate preferences ? dating ? marriage;
16.Ownership coordination in a channel: Incentives,returns, and negotiations

机译：渠道中的所有权协调：激励，回报和谈判
- 作者：Eyal Biyalogorsky;Oded Koenigsberg
- 期刊名称：《Quantitative marketing and economics》 | 2010年第4期
- channels ? demand uncertainty ? lead time ? pricing ? product returns ?negotiations;
17.Drivers of peak sales for pharmaceutical brands

机译：制药品牌高峰销售的驱动力
- 作者：Marc Fischer;Peter S. H. Leeflang;Peter C. Verhoef
- 期刊名称：《Quantitative marketing and economics》 | 2010年第4期
- peak-sales metrics ? brand growth ? econometric models ? market entry ?pharmaceutical marketing;
18.Spatial Competition With Endogenous Location Choices: An Application To Discount Retailing

机译：具有内生位置选择的空间竞争：折扣零售的应用
- 作者：Ting Zhu;Vishal Singh
- 期刊名称：《Quantitative marketing and economics》 | 2009年第1期
- entry;
- discrete games;
- location choice;
- retail competition;
- discount stores;
19.Studying The Level-effect In Conjoint Analysis: An Application Of Efficient Experimental Designs For Hyper-parameter Estimation

机译：研究联合分析中的水平效应：高效实验设计在超参数估计中的应用
- 作者：Qing Liu;Angela Dean;David Bakken;Greg M. Allenby
- 期刊名称：《Quantitative marketing and economics》 | 2009年第1期
- hierarchical bayes;
- conjoint;
- level effect;
20.Editorial Policy

机译：编辑政策
- 期刊名称：《Quantitative marketing and economics》 | 2009年第1期
21.Consumer Boycotts: The Impact Of The Iraq War On French Wine Sales In The U.s.

机译：消费者抵制：伊拉克战争对美国法国葡萄酒销售的影响
- 作者：Larry Chavis;Phillip Leslie
- 期刊名称：《Quantitative marketing and economics》 | 2009年第1期
- boycott;
- wine;
- free-riding;
- consumer behavior;
22.Proceedings Of 2008 Qme Conference

机译：2008 Qme会议论文集
- 期刊名称：《Quantitative marketing and economics》 | 2009年第1期
23.A generalized framework for estimating customer lifetime value when customer lifetimes are not observed

机译：当不遵守客户生命周期时，用于估算客户生命周期价值的通用框架
- 作者：Siddharth S. Singh;Sharad Borle;Dipak C. Jain
- 期刊名称：《Quantitative marketing and economics》 | 2009年第2期
- customer lifetime value;
- forecasting;
- simulation;
- data augmentation;
- MCMC;
24.The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data

机译：广告对品牌知名度和感知质量的影响：使用面板数据的实证研究
- 作者：C. Robert Clark;Ulrich Doraszelski;Michaela Draganska
- 期刊名称：《Quantitative marketing and economics》 | 2009年第2期
- advertising;
- brand awareness;
- perceived quality;
- dynamic panel data methods;
25.Beyond plain vanilla: Modeling joint product assortment and pricing decisions

机译：超越普通香草：为联合产品分类和定价决策建模
- 作者：Michaela Draganskah;Michael Mazzeo;Katja Seim
- 期刊名称：《Quantitative marketing and economics》 | 2009年第2期
- product assortment decisions;
- multi-product firms;
- discrete games;
26.Competition and price discrimination in the market for mailing lists

机译：邮件列表市场上的竞争和价格歧视
- 作者：Ron Borzekowski;Raphael Thomadsen;Charles Taragin
- 期刊名称：《Quantitative marketing and economics》 | 2009年第2期
- price discrimination;
- competition;
- direct marketing;
- segmentation;
27.Targeted advertising as a signal

机译：定向广告作为信号
- 作者：Bharat N. Anand;Ron Shachar
- 期刊名称：《Quantitative marketing and economics》 | 2009年第3期
- informative advertising;
- signaling game;
- targeting;
- media selection;
- advertising effectiveness;
28.Communication strategy in partnership selection

机译：伙伴选择中的沟通策略
- 作者：Dmitri Kuksov
- 期刊名称：《Quantitative marketing and economics》 | 2009年第3期
- game theory;
- cheap talk;
- matching;
- uncertainty and information transmission;
29.Moving from customer lifetime value to customer equity

机译：从客户生命周期价值转变为客户权益
- 作者：Xavier Dreze;Andre Bonfrer
- 期刊名称：《Quantitative marketing and economics》 | 2009年第3期
30.Optimal criteria for selecting price discrimination metrics when buyers have log-normally distributed willingness-to-pay

机译：当买方具有对数正态分布的支付意愿时，选择价格歧视指标的最佳标准
- 作者：Ke-Wei Huang
- 期刊名称：《Quantitative marketing and economics》 | 2009年第3期
- price discrimination;
- pricing research;
- promotion;
- segmentation;
- probit regression;
- contingent valuation model;
31.A new use of importance sampling to reduce computational burden in simulation estimation

机译：重要性抽样的新用途是减少仿真估计中的计算负担
- 作者：Daniel A. Ackerberg
- 期刊名称：《Quantitative marketing and economics》 | 2009年第4期
- simulation estimators;
- importance sampling;
- monte-carlo study;
32.How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products

机译：老牌公司如何培养消费者期望，推迟发布，但仍能赢得下一代产品的市场
- 作者：Sumitro Banerjee;Miklos Sarvary
- 期刊名称：《Quantitative marketing and economics》 | 2009年第4期
- RD competition;
- patents;
- new product research;
- speed-to-market;
- consumer learning;
- expectations;
- diffusion of innovation;
33.Effects of distribution channel structure in markets with vertically differentiated products

机译：垂直差异化产品市场中分销渠道结构的影响
- 作者：Xuan Zhao;Derek Atkins;Yong Liu
- 期刊名称：《Quantitative marketing and economics》 | 2009年第4期
- distribution channel;
- vertical differentiation;
- product positioning;
- anti-trust;
- competition;
- heterogeneity;
- pricing;
- quality;
34.Information, learning, and drug diffusion: The case of Cox-2 inhibitors

机译：信息，学习和药物扩散：Cox-2抑制剂的案例
- 作者：Pradeep K. Chintagunta;Renna Jiang;Ginger Z. Jin
- 期刊名称：《Quantitative marketing and economics》 | 2009年第4期
- learning;
- drug diffusion;
- prescription choice;
- patient satisfaction;
35.The discriminatory incentives to bundle in the cable television industry

机译：捆绑在有线电视行业中的歧视性动机
- 作者：Gregory S. Crawford
- 期刊名称：《Quantitative marketing and economics》 | 2008年第1期
- bundling;
- price discrimination;
- cable television;
36.A model of the effect of affect on economic decision making

机译：影响对经济决策的影响模型
- 作者：Benjamin E. Hermalin;Alice M. Isen
- 期刊名称：《Quantitative marketing and economics》 | 2008年第1期
- affect;
- morale;
- emotion;
37.Brand competition in CPG industries: Sustaining large local advantages with little product differentiation

机译：CPG行业的品牌竞争：保持巨大的本地优势，产品差异化很小
- 作者：Bart J. Bronnenbcrg
- 期刊名称：《Quantitative marketing and economics》 | 2008年第1期
- asymmetric competition;
- consumer packaged goods;
- geographic share dispersion;
38.Competitive product lines with quality constraints

机译：具有质量约束的竞争产品线
- 作者：Udo Schmidt-Mohr;J. Miguel Villas-Boas
- 期刊名称：《Quantitative marketing and economics》 | 2008年第1期
- product lines;
- competition;
- price discrimination;
39.Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program

机译：频率奖励计划会产生转换成本吗？奖励计划中需求的动态结构分析
- 作者：Wesley R. Hartmann;V. Brian Viard
- 期刊名称：《Quantitative marketing and economics》 | 2008年第2期
- switching costs;
- reward programs;
- dynamic programming;
- discrete-choice;
40.Procurement bidding with restrictions

机译：采购招标有限制
- 作者：Ganesh Iyer;Amit Pazgal
- 期刊名称：《Quantitative marketing and economics》 | 2008年第2期
- bidding;
- pricing strategy;
- procurement strategy;
- bertrand paradox;
- game theory;
41.The impact of advertising on consumer price sensitivity in experience goods markets

机译：广告对体验商品市场中消费者价格敏感性的影响
- 作者：Tuelin Erdem;Michael P. Keane;Baohong Sun
- 期刊名称：《Quantitative marketing and economics》 | 2008年第2期
- advertising;
- consumer price sensitivity;
- brand choice;
42.Too close to be similar: Product and price competition in retail gasoline markets

机译：太相似了：零售汽油市场中的产品和价格竞争
- 作者：Ganesh Iyer;P. B. Seetharaman
- 期刊名称：《Quantitative marketing and economics》 | 2008年第3期
43.Non-normal simultaneous regression models for customer linkage analysis

机译：用于客户联系分析的非正态同时回归模型
- 作者：Jeffrey P. Dotson;Joseph Retzer;Greg M. Allenby
- 期刊名称：《Quantitative marketing and economics》 | 2008年第3期
- bayesian analysis;
- customer satisfaction;
44.easyJet~R pricing strategy: Should low-fare airlines offer last-minute deals?

机译：easyJet〜R定价策略：低价航空公司应提供最后时刻的优惠吗？
- 作者：Oded Koenigsberg;Eitan Muller;Naufel J. Vilcassim
- 期刊名称：《Quantitative marketing and economics》 | 2008年第3期
- airline pricing;
- nonlinear pricing;
- revenue management;
- last minute deal;
- dynamic pricing;
45.Effort or timing: The effect of lump-sum bonuses

机译：努力或时机：一次性奖金的影响
- 作者：Thomas J. Steenburgh
- 期刊名称：《Quantitative marketing and economics》 | 2008年第3期
- sales force incentives;
- compensation methods;
46.When auction meets fixed price: a theoretical and empirical examination of buy-it-now auctions

机译：当拍卖达到固定价格时：即买即买拍卖的理论和经验检验
- 作者：Xin Wang;Alan Montgomery;Kannan Srinivasan
- 期刊名称：《Quantitative marketing and economics》 | 2008年第4期
- auctions;
- pricing research;
- game theory;
47.Estimating demand for cellular phone service under nonlinear pricing

机译：非线性定价下的蜂窝电话服务需求估算
- 作者：Ching-I Huang
- 期刊名称：《Quantitative marketing and economics》 | 2008年第4期
48.Evaluating wireless carrier consolidation using semiparametric demand estimation

机译：使用半参数需求评估来评估无线运营商整合
- 作者：Patrick Bajari;Jeremy T. Fox;Stephen P. Ryan
- 期刊名称：《Quantitative marketing and economics》 | 2008年第4期
- market share ranks;
- semiparametric;
- demand estimation;
- amazon;
- mergers;
- antitrust;
- telecommunications;
- mobile phones;
- online;
- discrete choice;
49.Modeling heterogeneous effective advertising stock using single-source data

机译：使用单源数据建模异构有效广告存量
- 作者：Nobuhiko Terui;Masataka Ban
- 期刊名称：《Quantitative marketing and economics》 | 2008年第4期
- advertising threshold effects;
- advertising stock;
- duration time;
- effective reach;
- nonlinear utility function;
- MCMC;
- heterogeneity;
- single-source data;
50.The role of self selection, usage uncertainty and learning in the demand for local telephone service

机译：自我选择，使用不确定性和学习在本地电话服务需求中的作用
- 作者：Sridhar Narayanan;Pradeep K. Chintagunta;Eugenio J. Miravete
- 期刊名称：《Quantitative marketing and economics》 | 2007年第1期
- self-selection;
- uncertainty;
- value of information;
- discrete/continuous models;
- learning models;
- telecommunications;
- optional calling plans;
51.A nested logit model of strategic promotion

机译：战略推广的嵌套logit模型
- 作者：Timothy J. Richards
- 期刊名称：《Quantitative marketing and economics》 | 2007年第1期
- game theory;
- nested logit;
- product differentiation;
- promotion;
- retailing;
- strategic marketing;
52.Product differentiation under imperfect information: When does offering a lower quality pay?

机译：不完全信息下的产品差异化：何时提供较低质量的报酬？
- 作者：Bing Jing
- 期刊名称：《Quantitative marketing and economics》 | 2007年第1期
- imperfect information;
- price promotion;
- product differentiation;
53.Advertising budgets in competitive environments

机译：竞争环境中的广告预算
- 作者：Nolan Miller;Amit Pazgal
- 期刊名称：《Quantitative marketing and economics》 | 2007年第2期
- advertising;
- pricing;
- marketing strategy;
- game theory;
54.Customer relationship management in competitive environments: The positive implications of a short-term focus

机译：竞争环境中的客户关系管理：短期关注的积极影响
- 作者：Julian Villanueva;Pradeep Bhardwaj;Sridhar Balasubramanian;Yuxin Chen
- 期刊名称：《Quantitative marketing and economics》 | 2007年第2期
- customer relationship management;
- game theory;
- short-term strategy;
- long-term strategy;
- competition;
55.Modeling CLV: A test of competing models in the insurance industry

机译：CLV建模：保险业中竞争模型的测试
- 作者：Bas Donkers;Peter C. Verhoef;Martijn G. de Jong
- 期刊名称：《Quantitative marketing and economics》 | 2007年第2期
- customer lifetime value;
- CLV-models;
- forecasting;
- database marketing;
56.Used goods, not used bads: Profitable secondary market sales for a durable goods channel

机译：二手货，不是二手货：耐用商品渠道的二级市场销售利润丰厚
- 作者：Jeffrey D. Shulman;Anne T. Coughlan
- 期刊名称：《Quantitative marketing and economics》 | 2007年第2期
- channels of distribution;
- game theory;
- durable goods;
- used-goods markets;
- channel coordination;
57.Heterogeneity distributions of willingness-to-pay in choice models

机译：选择模型中支付意愿的异质性分布
- 作者：Garrett Sonnier;Andrew Ainslie;Thomas Otter
- 期刊名称：《Quantitative marketing and economics》 | 2007年第3期
- bayesian analysis;
- choice modeling;
- willingness-to-pay;
58.(Noisy) communication

机译：（嘈杂）沟通
- 作者：Bharat N. Anand;Ron Shachar
- 期刊名称：《Quantitative marketing and economics》 | 2007年第3期
- information;
- signaling;
- communication;
59.Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games

机译：具有前瞻性消费者的跨期价格歧视：应用于主机游戏机在美国市场的应用
- 作者：Harikesh Nair
- 期刊名称：《Quantitative marketing and economics》 | 2007年第3期
60.The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing

机译：分销服务的需求和供应：分析零售客户满意度的基础
- 作者：Roger R. Betancourt;Monica Cortinas;Margarita Elorz;Jose Miguel Mugica
- 期刊名称：《Quantitative marketing and economics》 | 2007年第3期
- retailing;
- customer satisfaction;
- distribution services;
- supermarkets;
61.Editorial Policy

机译：编辑政策
- 期刊名称：《Quantitative marketing and economics》 | 2007年第3期
62.Submission of Manuscripts

机译：提交稿件
- 期刊名称：《Quantitative marketing and economics》 | 2007年第3期
63.Price competition with repeat, loyal buyers

机译：与重复，忠诚的买家进行价格竞争
- 作者：Eric T. Anderson;Nanda Kumar
- 期刊名称：《Quantitative marketing and economics》 | 2007年第4期
- price promotions;
- promotion depth and frequency;
- loyalty;
64.A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research

机译：在市场研究的多个回归模型中同时检测和估计制度变更点和变量选择的贝叶斯方法
- 作者：Duncan K. H. Fong;Wayne S. DeSarbo
- 期刊名称：《Quantitative marketing and economics》 | 2007年第4期
- change point models;
- variable selection;
- bayesian analysis;
- multiple regression models;
- promotion response modeling;
65.Neighborhood effects and trial on the Internet: Evidence from online grocery retailing

机译：互联网上的邻里效应和审判：在线杂货零售的证据
- 作者：David R. Bell;Sangyoung Song
- 期刊名称：《Quantitative marketing and economics》 | 2007年第4期
- discrete time hazard;
- neighborhood effect;
- random utility;
- retailing;
66.Reviewing the reviewers: The impact of individual film critics on box office performance

机译：审阅审稿人：电影评论家对票房表现的影响
- 作者：Peter Boatwright;Suman Basuroy;Wagner Kamakura
- 期刊名称：《Quantitative marketing and economics》 | 2007年第4期
67.Goodwill and dynamic advertising strategies

机译：商誉和动态广告策略
- 作者：Toker Doganoglu;Daniel Klapper
- 期刊名称：《Quantitative marketing and economics》 | 2006年第1期
- advertising;
- goodwill;
- markov perfect equilibrium;
- dynamic oligopoly;
68.Modeling preference evolution in discrete choice models: A Bayesian state-space approach

机译：在离散选择模型中建模偏好演化：贝叶斯状态空间方法
- 作者：Mohamed Lachaab;Asim Ansari;Kamel Jedidi;Abdelwahed Trabelsi
- 期刊名称：《Quantitative marketing and economics》 | 2006年第1期
- preference evolution;
- hierarchical bayesian state-space models;
- heterogeneity;
- multinomial probit;
- choice models;
- pricing;
- promotions;
69.Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?

机译：私人商标和公共质量标准：疯牛危机后如何恢复消费者的信任？
- 作者：Eric Giraud-Heraud;Lamia Rouached;Louis-Georges Soler
- 期刊名称：《Quantitative marketing and economics》 | 2006年第1期
- vertical relationship;
- retailer;
- food safety;
- minimum quality standard;
- private labels;
70.The medium-term effects of unavailability

机译：不可用的中期影响
- 作者：Avi Goldfarb
- 期刊名称：《Quantitative marketing and economics》 | 2006年第2期
- product availability;
- stockouts;
- internet;
- denial of service;
- switching costs;
71.Is silence golden? An inquiry into the meaning of silence in professional product evaluations

机译：沉默是金色的吗？对专业产品评估中沉默的含义的质疑
- 作者：Wagner A. Kamakura;Simian Basuroy;Peter Boatwright
- 期刊名称：《Quantitative marketing and economics》 | 2006年第2期
- expert product recommendations;
- expert consensus;
- critic silence;
- experience goods;
- multinomial logit;
- latent measurement model;
72.An empirical test of the Theory of Sales: Do household storage constraints affect consumer and store behavior?

机译：销售理论的实证检验：家庭存储限制是否会影响消费者和商店的行为？
- 作者：David R. Bell;Christian A. L. Hilber
- 期刊名称：《Quantitative marketing and economics》 | 2006年第2期
- consumer behavior;
- housing constraints;
- price promotion;
- retail prices;
- storage;
73.Closed-form Bayesian inferences for the logit model via polynomial expansions

机译：通过多项式展开的logit模型的封闭式贝叶斯推断
- 作者：Steven J. Miller;Eric T. Bradlow;Kevin Dayaratna
- 期刊名称：《Quantitative marketing and economics》 | 2006年第2期
- closed-form bayesian inferences;
- logit model;
- generalized multivariate gamma distribution;
74.Data pruning in consumer choice models

机译：消费者选择模型中的数据修剪
- 作者：Elaine L. Zanutto;Eric T. Bradlow
- 期刊名称：《Quantitative marketing and economics》 | 2006年第3期
75.Bayesian estimation of multivariate-normal models when dimensions are absent

机译：尺寸不存在时多元正态模型的贝叶斯估计
- 作者：Robert Zeithammer;Peter Lenk
- 期刊名称：《Quantitative marketing and economics》 | 2006年第3期
- missing data;
- data augmentation;
- bayesian inference;
- covariance estimation;
- multinomial probit model;
- choice-based conjoint analysis;
76.Privacy, property rights and efficiency: The economics of privacy as secrecy

机译：隐私，财产权和效率：保密的经济学
- 作者：Benjamin E. Hermalin;Michael L. Katz
- 期刊名称：《Quantitative marketing and economics》 | 2006年第3期
- privacy;
- property rights;
- personal data;
- asymmetric information;
77.On manufacturers complementing the traditional retail channel with a direct online channel

机译：通过直接在线渠道补充传统零售渠道的制造商
- 作者：Nanda Kumar;Ranran Ruan
- 期刊名称：《Quantitative marketing and economics》 | 2006年第3期
- dual distribution;
- price discrimination;
- retail support;
- channel conflict;
- game-theory;
78.Pass-through timing

机译：通过时间
- 作者：Sergio Meza;K. Sudhir
- 期刊名称：《Quantitative marketing and economics》 | 2006年第4期
- pass-through;
- retail competition;
- loss leaders;
- trade promotions;
79.Intertemporal effects of consumption and their implications for demand elasticity estimates

机译：消费的跨期影响及其对需求弹性估计的影响
- 作者：Wesley R. Hartmann
- 期刊名称：《Quantitative marketing and economics》 | 2006年第4期
- consumption;
- discrete choice;
- dynamic programming;
- random coefficients;
80.Avoiding aggregation bias in demand estimation: A multivariate promotional disaggregation approach

机译：避免需求估计中的集合偏差：多元促销分解方法
- 作者：Steven Tenn
- 期刊名称：《Quantitative marketing and economics》 | 2006年第4期
- aggregation bias;
- demand estimation;
- scanner data;
81.The shipping strategies of internet retailers: Evidence from internet book retailing

机译：互联网零售商的运输策略：来自互联网图书零售的证据
- 作者：Emin M. Dinlersoz;Han Li
- 期刊名称：《Quantitative marketing and economics》 | 2006年第4期
- E-commerce;
- shipping and delivery;
- price dispersion;
- imperfect information;
- retail competition;
82.Sequential sampling enhanced composite likelihood approach to estimation of social intercorrelations in large-scale networks

机译：大规模网络中社会相关性的顺序抽样增强复合似然法
- 作者：Chen Yan;Qi Youran;Liu Qing;Chien Peter
- 期刊名称：《Quantitative marketing and economics》 | 2018年第4期
83.Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?

机译：大型零售商为什么拒绝在制造商SPIFF计划上进行合作？
- 作者：Gu Zheyin (Jane);Liu Yunchuan
- 期刊名称：《Quantitative marketing and economics》 | 2018年第4期
84.You get what you give: theory and evidence of reciprocity in the sharing economy

机译：您得到的就是所得到的：共享经济中互惠的理论和证据
- 作者：Proserpio Davide;Xu Wendy;Zervas Georgios
- 期刊名称：《Quantitative marketing and economics》 | 2018年第4期
85.Risk transfer versus cost reduction on two-sided microfinance platforms

机译：双面小额信贷平台上的风险转移与成本降低
- 作者：Bollinger Bryan;Yao Song
- 期刊名称：《Quantitative marketing and economics》 | 2018年第3期
86.Airline networks, traffic densities, and value of links

机译：航空公司网络，交通密度和链接价值
- 作者：Wei Yanhao
- 期刊名称：《Quantitative marketing and economics》 | 2018年第3期
87.Aggregation of consumer ratings: an application to Yelp.com

机译：消费者评分汇总：Yelp.com的应用
- 作者：Dai Weijia (Daisy);Jin Ginger;Lee Jungmin;Luca Michael
- 期刊名称：《Quantitative marketing and economics》 | 2018年第3期
88.Targeting and salesforce compensation: When sales spill over to unprofitable customers

机译：目标和销售人员补偿：当销售溢出到无利可图的客户时
- 作者：Banerjee Sumitro;Thevaranjan Alex P.
- 期刊名称：《Quantitative marketing and economics》 | 2019年第1期
- Salesforce compensation;
- Targeting;
- Principal-agent models;
- Agency theory;
89.Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications

机译：价格促销的动态影响：实地证据，消费者搜寻以及对供应方的影响
- 作者：Elberg Andres;Gardete Pedro M.;Macera Rosario;Noton Carlos
- 期刊名称：《Quantitative marketing and economics》 | 2019年第1期
- Price promotions;
- Dynamic effects;
- Consumer search;
- Bertrand supertraps;
- Field experiments;
90.Dynamic stochastic games with random moves

机译：具有随机动作的动态随机游戏
- 作者：Doraszelski Ulrich;Judd Kenneth L.
- 期刊名称：《Quantitative marketing and economics》 | 2019年第1期
- Dynamic stochastic games;
- Markov perfect equilibrium;
- Curse of dimensionality;
- Protocol of moves;
91.Firms' reactions to public information on business practices: The case of search advertising

机译：企业对商业行为的公共信息的反应：搜索广告的情况
- 作者：Rao Justin M.;Simonov Andrey
- 期刊名称：《Quantitative marketing and economics》 | 2019年第2期
- Advertising effectiveness;
- Search advertising;
- Firms' behavior;
92.Consumer mistakes and advertising: The case of mortgage refinancing

机译：消费者的错误和广告：抵押贷款的情况
- 作者：Grundl Serafin;Kim You Suk
- 期刊名称：《Quantitative marketing and economics》 | 2019年第2期
- Advertising;
- Mistakes;
- Mortgage;
- Refinancing;
93.Is pharmaceutical detailing informative? Evidence from contraindicated drug prescriptions

机译：药品详细信息是否有用？禁忌药物处方的证据
- 作者：Huang Guofang;Shum Matthew;Tan Wei
- 期刊名称：《Quantitative marketing and economics》 | 2019年第2期
- Pharmaceutical detailing;
- Informative advertising;
- Sales force;
- Contraindications;
- Bayesian learning models;
94.Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth

机译：您的广告能否真正购买获得的展示机会？品牌广告对口碑的影响
- 作者：Lovett Mitchell J.;Peres Renana;Xu Linli
- 期刊名称：《Quantitative marketing and economics》 | 2019年第3期
- Word of mouth;
- Advertising;
- Brands;
- Dynamic panel methods;
- Paid media;
- Earned media;
- Synthetic control methods;
95.A study into mechanisms of attitudinal scale conversion: A randomized stochastic ordering approach

机译：态度尺度转换机制的研究：随机随机排序方法
- 作者：Gilula Zvi;McCulloch Robert E.;Ritov Yaacov;Urminsky Oleg
- 期刊名称：《Quantitative marketing and economics》 | 2019年第3期
- Categorical conversion;
- Conditional entropy;
- Mixture models;
- Ordinal attitudinal scales;
- Stochastic ordering;
96.Advertising and brand attitudes: Evidence from 575 brands over five years

机译：广告和品牌态度：五年来575个品牌的证据
- 作者：Du Rex Yuxing;Joo Mingyu;Wilbur Kenneth C.
- 期刊名称：《Quantitative marketing and economics》 | 2019年第3期
- Advertising;
- Brand attitude;
- Brand tracking metrics;
- Media mix models;
97.Horizontal mergers and innovation in concentrated industries

机译：集中行业的横向合并与创新
- 作者：Hollenbeck Brett
- 期刊名称：《Quantitative marketing and economics》 | 2020年第1期
- Innovation;
- Dynamic oligopoly;
- Horizontal mergers;
- Computational economics;
98.Evaluating horizontal mergers in the presence of price promotions

机译：在存在价格促销的情况下评估横向合并
- 作者：Sinitsyn Maxim
- 期刊名称：《Quantitative marketing and economics》 | 2020年第1期
- Horizontal mergers;
- Price promotions;
- Consumer welfare;
- Product line pricing;
99.Software piracy and outsourcing in two-sided markets

机译：双向市场中的软件盗版和外包
- 作者：Ishihara Masakazu;Muller Eitan
- 期刊名称：《Quantitative marketing and economics》 | 2020年第1期
- Software piracy;
- Two-sided markets;
- Outsourcing;
- Video games;
100.Estimating dynamic discrete choice models with aggregate data: Properties of the inclusive value approximation

机译：用汇总数据估算动态离散选择模型：包含值逼近的属性
- 作者：Derdenger Timothy;Kumar Vineet
- 期刊名称：《Quantitative marketing and economics》 | 2019年第4期
- Dynamic structural models;
- Inclusive value;

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