Direct-to-consumer advertising: the European Commission's plan

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Direct-to-consumer advertising: the European Commission's plan

机译：直接面向消费者的广告：欧盟委员会的计划

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Freedom of disinformation.Once again, the European Commission is pursuing its plans to allow pharmaceutical companies to advertise prescription drugs directly to the public (1,2).Obsession. In 2002, European deputies overwhelmingly rejected plans by the European Commission's Enterprise Directorate to legalise direct-to-consumer advertising of prescription drugs (1). The Commission simply obtained a mandate to make proposals intended to improve public access to high-quality health information. Yet, in 2007, the Commission again proposed to allow direct-to-consumer advertising (1).The European Commission has virtually ignored criticisms made during the public consultation on its proposal. It is now citing patients' right to information in support of its draft Directive (2). Drug companies insist they are not seeking to lift the ban on direct-to-public advertising of prescription drugs, but claim it is their "duty" to convey information on their products to the public that only they possess (a).

机译：虚假信息自由：欧盟委员会再次执行其计划，允许制药公司直接向公众宣传处方药（1,2）。 2002年，欧洲代表以压倒性多数否决了欧盟委员会企业局关于将直接面向消费者的处方药广告合法化的计划（1）。委员会仅获得一项授权，就提出旨在改善公众对高质量卫生信息的获取的提案。然而，在2007年，欧盟委员会再次提议允许直接面向消费者的广告（1）。欧盟委员会实际上无视公众咨询期间对其提议的批评。它现在引用患者的知情权以支持其指令草案（2）。制药公司坚称，他们并未试图取消禁止直接向公众宣传处方药的禁令，但声称将只有其拥有的产品信息向公众传达是他们的“职责”。

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《Prescrire international》 |2010年第107期|共1页
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正文语种 eng
中图分类药学;
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1. Direct-to-consumer advertising: the European Commission's plan [J] . Prescrire international . 2010,第107期

机译：直接面向消费者的广告：欧盟委员会的计划
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3. Perception of direct-to-consumer genetic testing and direct-to-consumer advertising of genetic tests among members of a large managed care organization [J] . Rahm A.K., Feigelson H.S., Wagner N., Journal of genetic counseling . 2012,第3期

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4. Controlling direct-to-consumer advertising, professional promotion and the price of pharmaceutical drugs [C] . Pasdirtz G.W. Winter Simulation Conference (WSC 2010) . 2009

机译：控制直接面向消费者的广告，专业促销和药品价格
5. A Randomized Controlled Trial of Direct-To-Consumer Advertising of Cognitive-Behavior Therapy for Depression [D] . Antler, Caroline A. 2020

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6. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [O] . Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang 2015

机译：数字直接面向消费者的广告的兴起？：比较来自公开数据来源的直接面向消费者的广告支出趋势和全球政策的含义
7. The social responsibility of advertising - the Commission's view. Speech given by Richard Burke, Member of the Commission of the European Communities responsible for Consumer Protection, at a meeting of the European Association of Advertising Agencies. Brussels, 22 March 1979 [O] . Burke Richard. 1979

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8. Potential Effects of a Ban on Direct-to-Consumer Advertising of New Prescription Drugs. Economic and Budget Issue Brief. A Series of Issue Summaries from the Congressional Budget Office, May 2011 [R] . 2011

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Direct-to-consumer advertising: the European Commission's plan

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