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首页> 外文期刊>Preventive Medicine: An International Journal Devoted to Practice and Theory >The dynamics of fresh fruit and vegetable pricing in the supermarket channel.
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The dynamics of fresh fruit and vegetable pricing in the supermarket channel.

机译:超市渠道中新鲜水果和蔬菜定价的动态。

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摘要

This paper explains the major factors that contribute to the complicated price formation process, as several levels, of fresh fruit and vegetables in the US. Several factors are explored: marketing channels, market structure changes, pricing techniques and promotional impacts, retail responses to supply changes, and price versus value. The paper illustrates with recent examples and research findings that the fresh produce system is dynamic and that simplistic solutions to complex problems are not likely. The paper finishes by suggesting some areas for needed additional research.
机译:本文从几个层面解释了导致美国新鲜水果和蔬菜价格形成过程复杂的主要因素。探讨了几个因素:营销渠道,市场结构变化,定价技巧和促销影响,零售对供应变化的反应以及价格与价值。本文通过最近的例子和研究结果说明了新鲜农产品系统是动态的,不可能解决复杂问题。本文最后提出了一些需要进一步研究的领域。

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