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首页> 外文期刊>Public health ethics. >Parents' and Children's Perceptions of the Ethics of Marketing Energy-Dense Nutrient-Poor Foods on the Internet: Implications for Policy to Restrict Children's Exposure
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Parents' and Children's Perceptions of the Ethics of Marketing Energy-Dense Nutrient-Poor Foods on the Internet: Implications for Policy to Restrict Children's Exposure

机译：父母和孩子对互联网上能源密集型营养不良食品的行销道德观念的认识：限制儿童接触的政策含义

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摘要

Children's exposure to the marketing of energy-dense nutrient-poor (EDNP) foods is a public health concern and marketing investment is known to be shifting to non-broadcast media, such as the Internet. This paper examines the perceptions of parents and children on ethical aspects of food marketing to which children are exposed. The research used qualitative methods with parent-child (aged between 8-13 years), from South Australia. Thirteen parent-child pairs participated in this research. Ethical concerns raised by parents and children included, the marketing of EDNP foods, pester power and family conflict and the use of powerful techniques via the Internet. Their views on rights and responsibilities represented a complex mixture of idealistic and pragmatic positions. They appeared to be caught within the tensions of problematizing unhealthy food marketing to children, both as a social problem and as an individual problem. Their dilemmas are not dissimilar to the broader policy debate in Australia on the matter of food marketing to children. The stale-mate on statutory regulations to protect children from exposure to EDNP food marketing could be advanced by stronger use of ethical arguments to protect children from harmful exploitation and to protect parents from forces that undermine their authority.
机译：儿童接触高能量密度营养不良（EDNP）食品的营销是一个公共卫生问题，众所周知，营销投资正在转移到非广播媒体，例如Internet。本文考察了父母和孩子对儿童所接触的食品营销的道德观念的看法。该研究对来自南澳大利亚州的亲子（8-13岁）采用定性方法。十三对亲子对参加了这项研究。父母和孩子提出的道德问题包括：EDNP食品的销售，瘟疫力量和家庭冲突以及通过互联网使用强大技术的情况。他们对权利和责任的看法代表了理想主义和实用主义立场的复杂结合。他们似乎陷入使儿童不健康食品销售问题化的紧张之中，这既是社会问题，也是个人问题。他们的困境与澳大利亚关于儿童食品销售问题的广泛政策辩论没有什么不同。保护儿童免遭EDNP食品销售的法律法规的僵局可以通过更多地运用道德论据来保护儿童免受有害剥削并保护父母免受破坏其权威的力量而进一步发展。

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