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首页> 外文期刊>Technovation: The International Journal of Technological Innovation, Entrepreneurship and Technology Management >Benefits, impediments and critical success factors in B2C E-business adoption
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Benefits, impediments and critical success factors in B2C E-business adoption

机译：B2C电子商务采用的好处，障碍和关键的成功因素

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摘要

This paper reports the results of a study carried out to assess the benefits, impediments and major critical success factors in adopting business to consumer e-business solutions. A case study method of investigation was used, and the experiences of six online companies and two bricks and mortar companies were documented. The major impediments identified are: leadership issues, operational issues, technology, and ineffective solution design. The critical success factors in the adoption of e-business are identified as: combining e-business knowledge, value proposition and delivery measurement, customer satisfaction and retention, monitoring internal processes and competitor activity, and finally building trust. Findings suggest that above all, adoption of e-business should be appropriate, relevant, value adding, and operationally as well as strategically viable for an organization instead of being a result of apprehensive compliance.
机译：本文报告了一项研究的结果，该研究旨在评估采用企业到消费者电子商务解决方案的收益，障碍和主要的关键成功因素。使用了案例研究的调查方法，并记录了六个在线公司和两个实体公司的经验。确定的主要障碍是：领导问题，运营问题，技术和无效的解决方案设计。采纳电子商务的关键成功因素被确定为：结合电子商务知识，价值主张和交付度量，客户满意度和保留率，监控内部流程和竞争对手的活动以及最终建立信任。研究结果表明，最重要的是，对于组织而言，采用电子商务应该是适当的，相关的，增值的，并且在业务上和战略上都应可行，而不是由于全面遵守法规。

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