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An unsuitable job for a woman: a 'native category' approach to gender, diversity and cross-cultural management

机译:对女性不适合的工作:性别,多样性和跨文化管理的“本土类别”方法

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This paper takes an ethnographic study of the recruitment of women at BMW MINI between 2003 and 2006 as the basis to explore the impact of the concepts of 'native categories' and 'recontextualisation' on diversity management and cross-cultural management. I consider how managers' and workers' subconsciously held cultural categories relating to gender and work affected efforts to increase the number of female line workers in the plant, and how these were further complicated by the recontextualisation of German native categories in a British context. In doing so, this paper will develop a better understanding of the way native categories affect management and international business, provide an addition to the literature on recontextualisation, by introducing the concept of 'native categories' to research exploring the effects of recontextualisation on cross-cultural knowledge transfer, international human resource management strategy and marketing, and, finally, develop some understanding of how diversity management initiatives can fail in practice.
机译:本文以人种志研究2003年至2006年间宝马MINI的女性招募为基础,以探讨“本土类别”和“重新情境化”概念对多样性管理和跨文化管理的影响。我考虑经理和工人下意识地持有与性别和工作有关的文化类别如何影响增加工厂中女性直属工人人数的努力,以及在英国背景下德国本土类别的重新上下文化如何使这些进一步复杂化。通过这样做,本文将通过引入“本地类别”的概念来研究探索重新环境化对跨行业影响的研究,从而更好地理解本地类别对管理和国际业务的影响,为有关重新环境化的文献提供补充。文化知识转移,国际人力资源管理策略和市场营销,最后,对多样性管理计划在实践中可能会失败的方式有所了解。

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