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The Social Context of Motorcycle Riding and the Key Determinants Influencing Rider Behavior: A Qualitative Investigation

机译：摩托车骑行的社会环境和影响骑手行为的关键因素：定性研究

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Objective: Given the increasing popularity of motorcycle riding and heightened risk of injury or death associated with being a rider, this study explored rider behavior as a determinant of rider safety and, in particular, key beliefs and motivations that influence such behavior. To enhance the effectiveness of future education and training interventions, it is important to understand riders' own views about what influences how they ride. Specifically, this study sought to identify key determinants of riders' behaviors in relation to the social context of riding, including social and identity-related influences relating to the group (group norms and group identity) as well as the self (moral/personal norm and self-identity). Method: Qualitative research was undertaken via group discussions with motorcycle riders (n = 41). Results: The findings revealed that those in the group with which one rides represent an important source of social influence. Also, the motorcyclist (group) identity was associated with a range of beliefs, expectations, and behaviors considered to be normative. Exploration of the construct of personal norm revealed that riders were most cognizant of the "wrong things to do" when riding; among those issues raised was the importance of protective clothing (albeit for the protection of others and, in particular, pillion passengers). Finally, self-identity as a motorcyclist appeared to be important to a rider's self-concept and was likely to influence on-road behavior. Conclusion: Overall, the insight provided by the current study may facilitate the development of interventions including rider training as well as public education and mass media messages. The findings suggest that these interventions should incorporate factors associated with the social nature of riding in order to best align it with some of the key beliefs and motivations underpinning riders' on-road behaviors.
机译：目的：鉴于摩托车骑行的日益普及以及与骑手相关的受伤或死亡风险的增加，本研究探讨了骑手的行为作为骑手安全性的决定因素，尤其是影响这种行为的关键信念和动机。为了提高未来教育和培训干预措施的有效性，重要的是要了解骑手对影响骑车方式的看法。具体而言，本研究旨在确定与骑车人的社会背景有关的骑手行为的关键决定因素，包括与群体（群体规范和群体认同）以及自我（道德/个人规范）相关的社会和与身份相关的影响和自我认同）。方法：通过与摩托车骑士（n = 41）的小组讨论进行定性研究。结果：调查结果表明，与一群人一起骑行的人是社会影响力的重要来源。同样，摩托车手（组）的身份与一系列被认为是规范性的信念，期望和行为相关。对个人规范的构造的探索表明，骑手在骑车时最了解“要做的事”。其中提出的问题是防护服的重要性（尽管是为了保护他人，尤其是对数以百万计的乘客）。最后，作为摩托车手的自我认同对骑手的自我观念似乎很重要，并且很可能影响道路行为。结论：总的来说，当前研究提供的见识可能会促进干预措施的发展，包括骑手培训以及公众教育和大众媒体信息。研究结果表明，这些干预措施应纳入与骑车的社会性质相关的因素，以使其与支撑骑手道路行为的一些关键信念和动机最佳地吻合。

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