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How to Capture the Passengers' Point of View on a Transit Service through Rating and Choice Options

机译：如何通过评级和选择方案来把握乘客对过境服务的看法

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摘要

In this paper, a methodology for capturing the transit passenger's point of view by using both rating and choice options is proposed. For this purpose, some discrete choice logit models are introduced; the models allow the probability of choice of some alternative transit services to be calculated, and the importance of each service aspect to be determined. The models are calibrated by using data collected by a survey in which a stated preferences experiment was proposed to a sample of passengers, and some judgements were expressed by them about their transit services, in terms of perceptions and expectations. The introduced methodology provides a relevant contribution from a practical viewpoint because it allows the identification of the most important aspects on overall service quality; it is useful to the transit operators for measuring service quality and for investing on the various service aspects in order to effectively improve transit services.
机译：在本文中，提出了一种通过使用评级和选择选项来捕获过境乘客观点的方法。为此，引入了一些离散选择逻辑模型。通过这些模型，可以计算出选择其他替代性公交服务的概率，并可以确定每个服务方面的重要性。通过使用调查收集的数据对模型进行校准，在调查中对乘客样本提出了明确的偏好实验，并根据感知和期望对乘客的过境服务做出了一些判断。所介绍的方法从实际的角度提供了相关的贡献，因为它可以确定总体服务质量中最重要的方面。它对于过境运营商测量服务质量并投资于各个服务方面以有效改善过境服务很有用。

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