• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Journal of Food Products Marketing >Price consciousness and purchase intentions for new food products: the moderating effect of product category knowledge when price is unknown.
【24h】

Price consciousness and purchase intentions for new food products: the moderating effect of product category knowledge when price is unknown.

机译：新食品的价格意识和购买意图：价格未知时产品类别知识的调节作用。

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study examines the degree to which consumers' price consciousness affects their purchase intentions for a newly introduced product when the price of the product is unknown. Based on data from 186 consumers exposed to a new product offering, the results show that price consciousness indeed has a negative effect on purchase intentions, but only for consumers with a high level of product category knowledge. Although perceived risk and perceived value are significantly related to purchase intentions in general, price consciousness seems to affect only those consumers who make inferences about price based on their knowledge of the product category. Both theoretical and managerial implications of the findings are offered.
机译：这项研究研究了在价格未知的情况下，消费者的价格意识会影响他们对新推出产品的购买意图的程度。根据来自186个接触新产品的消费者的数据，结果表明，价格意识确实对购买意愿有负面影响，但仅对具有较高产品类别知识的消费者有效。尽管总体而言，感知风险和感知价值与购买意愿显着相关，但价格意识似乎仅影响那些基于对产品类别的了解做出价格推断的消费者。提供了研究结果的理论和管理意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号