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首页> 外文期刊>Journal of health communication >Perceptions of smoking prevalence by youth in countries with and without a tobacco advertising ban.
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Perceptions of smoking prevalence by youth in countries with and without a tobacco advertising ban.

机译：在有和没有烟草广告禁令的国家，年轻人对吸烟流行的看法。

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This study examined a proposed mechanism by which exposure to cigarette advertising may mediate the subsequent smoking of youth. We hypothesized that children's exposure to cigarette advertising leads them to overestimate the prevalence of smoking, and that these distorted perceptions, in turn, lead to increased intentions to smoke. Children in Finland, where there has been a total tobacco advertising ban since 1978, were compared with children in the United States at a time when tobacco advertising was ubiquitous. Samples of 477 8- to 14-year-old Helsinki students and 453 8- to 14-year-old Los Angeles students whose lifetime cigarette use consisted of no more than a puff of a cigarette were administered questionnaires in their classrooms. The primary hypothesis was confirmed. Los Angeles youth were significantly more likely than Helsinki youth to overestimate the prevalence of adult smoking, in spite of the fact that actual adult smoking prevalence in Helsinki was almost twice that of Los Angeles adults. A similar, significant pattern for perceived peer smoking was obtained, with Los Angeles youth being more likely than Helsinki youth to overestimate prevalence, in spite of the actual greater prevalence of youth smoking in Helsinki.
机译：这项研究研究了一种提议的机制，通过这种机制，接触香烟广告可能会介导年轻人的随后吸烟。我们假设儿童接触香烟广告会导致他们高估了吸烟率，而这些扭曲的观念反过来又导致了吸烟的意愿增加。自1978年以来一直禁止烟草广告的芬兰儿童，与当时烟草广告无处不在的美国儿童进行了比较。在他们的教室中，对477名8至14岁的赫尔辛基学生和453名8至14岁的洛杉矶学生进行了抽样调查，这些学生的终生吸烟量不超过一支烟。主要假设得到证实。尽管赫尔辛基的实际成年人吸烟率几乎是洛杉矶成年人的两倍，但洛杉矶的年轻人比赫尔辛基的年轻人高估了成年人吸烟的可能性。尽管在赫尔辛基的青年吸烟率实际更高，但洛杉矶青少年的吸烟率比赫尔辛基的青年高估了相似的重要模式。

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