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首页> 外文期刊>Journal of health communication >Food marketing to children on U.S. Spanish-language television
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Food marketing to children on U.S. Spanish-language television

机译：通过美国西班牙语电视向儿童进行食品营销

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Latino children in particular are at risk of childhood obesity. Because exposure to televised food marketing is a contributor to childhood obesity, it is important to examine the nutritional quality of foods advertised on Spanish-language children's programming. The authors analyzed a sample of 158 Spanish-language children's television programs for its advertising content and compared them with an equivalent sample of English-language advertising. The authors evaluated nutritional quality of each advertised product using a food rating system from the U.S. Department of Health and Human Services. In addition, the authors assessed compliance with industry self-regulatory pledges. The authors found that amount of food advertising on Spanish-language channels (M = 2.2 ads/hour) was lower than on English-language programs, but the nutritional quality of food products on Spanish-language channels was substantially poorer than on English channels. Industry self-regulation was less effective on Spanish-language channels. The study provides clear evidence of significant disparities. Food advertising targeted at Spanish-speaking children is more likely to promote nutritionally poor food products than advertising on English-language channels. Industry self-regulation is less effective on Spanish-language television channels. Given the disproportionately high rate of childhood obesity among Latinos, the study's findings hold important implications for public health policy.
机译：拉丁裔儿童尤其有儿童肥胖的风险。由于接触电视食品销售是导致儿童肥胖的原因，因此，检查西班牙语儿童节目中宣传的食品的营养质量非常重要。作者分析了158种西班牙语儿童电视节目的广告内容样本，并将其与等效的英语广告样本进行了比较。作者使用美国卫生与公共服务部的食品评级系统评估了每种广告产品的营养质量。此外，作者评估了对行业自我监管承诺的遵守情况。作者发现，西班牙语频道（M = 2.2广告/小时）上的食品广告数量低于英语节目，但西班牙语频道上食品的营养质量却大大低于英语频道。行业自律在西班牙语渠道上不太有效。该研究提供了明显差异的明确证据。与在英语频道上投放广告相比，针对讲西班牙语的儿童的食品广告更有可能宣传营养不良的食品。行业自律在西班牙语电视频道上不太有效。鉴于拉丁美洲人中儿童肥胖的比例异常高，该研究结果对公共卫生政策具有重要意义。

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