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首页> 外文期刊>Acta Horticulturae >Analysis of Supply Chain Management: Case Studies of the Market for Nursery Products in Germany.
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Analysis of Supply Chain Management: Case Studies of the Market for Nursery Products in Germany.

机译：供应链管理分析：德国苗圃产品市场的案例研究。

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摘要

Substantial changes in the market for nursery products in Germany have transformed the way that supply chain partners perform transactions and interact with each other. This paper focuses on the interaction between producers and retailers of nursery products. Three case studies investigating three distinct retailer types, an owner managed garden centre, a chain store garden centre and a Do-It-Yourself store company, are analysed utilising transaction cost theory. Thereby, the structure and communication of the supply chain interfaces are analysed for all three retail types and determining factors for the kind of transaction relationship are deduced. Finally, recommendations are drawn regarding how to improve the transaction relationship between producers and retailers of nursery products. The degree of trust, information sharing and the usage of information sharing systems are found to be key points for future improvement.
机译：德国育婴产品市场的重大变化改变了供应链合作伙伴进行交易和相互交流的方式。本文着重介绍苗圃产品的生产者和零售商之间的相互作用。利用交易成本理论分析了三个案例研究，调查了三种不同的零售商类型：所有者管理的花园中心，连锁店花园中心和自己动手做的商店公司。因此，分析了所有三种零售类型的供应链接口的结构和通信，并推导出了确定交易关系类型的决定因素。最后，就如何改善苗圃产品的生产者和零售商之间的交易关系提出了建议。信任度，信息共享和信息共享系统的使用被认为是未来改进的关键点。

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