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首页> 外文期刊>Canadian Veterinary Journal: La Revue Veterinaire Canadienne. >Determinants of pet food purchasing decisions
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Determinants of pet food purchasing decisions

机译：宠物食品采购决策的决定因素

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摘要

The objective of this study was to identify determinants of pet food purchasing decisions. An online survey was administered via em:, newsletters, and social media. A total of 2181 pet owners completed the survey: 1209 dog owners and 972 cat owners; 26% of respondents were animal professionals. Pet food characteristics ranked the highest were health and nutrition, quality, ingredients, and freshness. The veterinary healthcare team was reported to be the primary (43.6%) and most important source of nutrition information for pet owners; Internet sources were the primary information source for 24.6% of respondents. Most pet owners reported giving equal (53.1%) or more priority (43.6%) to buying healthy food for their pets compared with themselves. Results suggest that pet owners face numerous challenges in determining the best diet to feed their pets.
机译：本研究的目的是识别宠物食品采购决策的决定因素。 通过EM：，新闻通讯和社交媒体进行在线调查。 共有2181名宠物业主完成了调查：1209名狗主人和972名猫主人; 26％的受访者是动物专业人士。 宠物食品特征排名最高，是健康和营养，质量，成分和新鲜度。 据报道，兽医医疗保健小组是宠物业主的主要（43.6％）和最重要的营养信息来源; 互联网来源是24.6％的受访者的主要信息来源。 大多数宠物所有者报告给予平等（53.1％）或更优先（43.6％），以便为自己的宠物购买健康食品。 结果表明，宠物业主在确定最好的饮食时面临着众多挑战，以养活宠物。

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