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首页> 外文期刊>Appetite >Can point-of-sale nutrition information and health warnings encourage reduced preference for sugary drinks?: An experimental study
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Can point-of-sale nutrition information and health warnings encourage reduced preference for sugary drinks?: An experimental study

机译：可以销售点营养信息和健康警告鼓励对含糖饮料的偏好进行减少？：实验研究

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Point-of-sale (POS) interventions that prompt consumers to more critically evaluate sugary drinks could encourage reduced consumption of these drinks and reinforce public health campaign messages. This study tested whether: (i) POS nutrition information and health warnings about sugary drinks promote healthier drink choices and (ii) impacts of prominent POS signs on drink choices vary based on participants' self-reported prior exposure to a sugary drink public health campaign. In an online experiment, 3034 Australian adults aged 18-59 years who were past-week sugary drink consumers were randomly assigned to one of five POS signage conditions (no signage (control); sugar content of specific beverages; Health Star Rating of specific beverages; generic text health warning about sugary drinks; generic graphic health warning about sugary drinks) and shown their randomly assigned POS sign alone, then alongside a drinks product display and asked to select which drink they would choose to buy. The proportion selecting a sugary drink was significantly lower among participants who viewed either the sugar content (29%), Health Star Rating (33%) or graphic health warning (34%) signs compared to those who saw no sign (43%). These effects held for participants who did not recall previously seeing the campaign; however, for participants with self-reported prior exposure to the campaign, POS signs did not promote significant reductions in sugary drink choices. POS signage has the potential to shift consumers away from choosing sugary drinks and could complement mass media campaigns by reaching people who may not otherwise be exposed to sugary drink public health messages.
机译：促使消费者更加严重评估含糖饮料的销售点（POS）干预措施可能会鼓励减少这些饮品的消费，并加强公共卫生竞选信息。本研究检测了：（i）关于含糖饮料的POS营养信息和健康警告促进更健康的饮料选择和（ii）突出POS迹象对饮品选择的影响因参与者的自我报告的含糖饮料公共卫生运动而有所不同。 。在一个在线实验中，3034名以前的含有过去一周的含糖饮料消费者的澳大利亚成年人被随机分配到五个POS标志条件中的一个（无标志（控制）;特定饮料的糖含量;特定饮料的健康星级;通用文本健康警告关于含糖饮料;关于含糖饮料的通用图形健康警告），并显示他们随机分配的POS签名，然后与饮料产品展示并要求选择他们选择购买的饮料。与那些没有看到没有迹象的人相比，选择含糖饮料的比例显着降低了糖含量（29％），健康星级（33％）或图形健康警告（34％）迹象的参与者。这些效果对于未在以前看到该活动的参与者持有;但是，对于自我报告的事先暴露于活动的参与者，POS标志并未促进含糖饮料选择的重大减少。 POS标牌有可能将消费者转移到选择含糖饮料，并通过到达可能没有其他可能暴露于含糖饮料公共卫生信息的人来补充大众媒体活动。

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