• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Appetite >Food healthiness versus tastiness: Contrasting their impact on more and less successful healthy shoppers within a virtual food shopping task
【24h】

Food healthiness versus tastiness: Contrasting their impact on more and less successful healthy shoppers within a virtual food shopping task

机译：食物健康与风格：对比虚拟食品购物任务中的越来越多的成功购物者的影响

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

A virtual shopping task was employed to illuminate why women who intend to shop healthily are differentially successful in doing so. Female undergraduates (N = 68) performed a modified approach and avoidance task that employed food items differing in healthiness and tastiness, and yielded relative speed to select and reject food items in a stylised supermarket. Participants categorised a food item either in terms of healthiness or tastiness, then pulled (selected) or pushed (rejected) the item using a joystick. Participants showed faster selection of tasty food after categorisation in terms of tastiness, irrespective of the food's healthiness. However, after categorisation in terms of healthiness, only more successful healthy food shoppers showed faster selection of healthy items regardless of tastiness. Less successful healthy food shoppers showed this effect only for tasty food, and displayed faster rejection of food items not considered tasty, regardless of their assessed healthiness. Thus, when participants who reported the greatest gap between their shopping intention and shopping behaviour were judging the healthiness of food items, their speed to select and reject items continued to be influenced by tastiness. This suggests that reducing incidental processing of food tastiness may reduce the intention-behaviour gap in healthy food shopping.
机译：虚拟购物任务被用来照亮为什么打算健康购物的女性在差异上取得差异化。女性大学生（n = 68）进行了一种改进的方法和避免任务，采用了在健康和风格中不同的食品，并产生了相对速度，以在风格化超市中选择和拒绝食物。参与者在健康或风味方面分类食品项目，然后用操纵杆拉动（选择）或推动（被拒绝）项目。与食物的健康无关，参与者在口气中分类速度更快地选择了美味的食物。然而，在健康方面进行分类后，无论风味如何，只有更成功的健康食品购物者都表现出更快的健康物品。不太成功的健康食品购物者对鲜美食物的效果表现出这一效果，并且不论其评估的健康状况如何，都表现出不考虑的食物的速度更快。因此，当报告其购物意图和购物行为之间最大差距的参与者正在判断食品的健康时，他们选择和拒绝物品的速度继续受到风格的影响。这表明减少食物风味的偶然处理可能会降低健康食品购物中的意向行为差距。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号