As the story goes,a couple of Rockefeller wannabes set out to dominate the roadside watermelon business in their small town,financing $1/melon to snap up most of the harvest of a local farmer.With their truck fully loaded,they staked out a prime spot along the main road leading into town.The quixotic duo set a sales price of $0.70/melon,figuring at that price the sales volume would firmly establish them as the neighborhood's primo wheelerdealers.Once the truck was empty and the money counting completed,the two realized they'd managed to come out on the losing end.After a bit of head-scratching,one of the ill-equipped entrepreneurs came up with what he saw as a brilliant solution,advising his partner,"I reckon what we need to do is get a bigger truck."
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