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首页> 外文期刊>Zeitschrift fur Arznei- und Gewurzpflanzen >THE REPUBLIC OF INDONESIA GOVERNMENT PUBLIC RELATIONS COMMUNICATION STRATEGY IN THE ERA OF THE INDUSTRIAL REVOLUTION 4.0
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THE REPUBLIC OF INDONESIA GOVERNMENT PUBLIC RELATIONS COMMUNICATION STRATEGY IN THE ERA OF THE INDUSTRIAL REVOLUTION 4.0

机译：印度尼西亚共和国政府公共关系在工业革命时代的公共关系传播战略4.0

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摘要

In the current 4.0 Industrial Revolution era, Government Public Relations-GPR is required to be able to adapt to the development of advanced technologies such as Artificial Intelligent-AI, Robotic, Drone and Big Data Analytics. It is a challenge for the GPR of the Republic of Indonesia in improving public information services to be quicker and precise through online media. This article aims to identify the GPR communication strategy of the Ministry of Communication and Information Technology in the era of the Industrial Revolution 4.0. This study uses a qualitative approach with Focus Group Discussions (FGD) as the data collection method. The categorisation of the FGD data results was carried out to describe the existing conditions and expected conditions of the GPR in Industrial Revolution era 4.0. The matrix frame is carried out to identify the GPR communication strategy. The result of this study indicates that the Ministry of Communication and Informatics of the Republic of Indonesia needs to be equipped with AI and Big Data Analytics in implementing communication systems automatically. It was found that there are two communication strategies which can be used by the GPR of Ministry of Communication and Informatics in the Industrial Revolution 4.0 era, namely content automation and digital story telling. In addition, it also needs to be supported by experts in the fields of Public Relations, Data Analyst and Data Learning. The ability of public relations equipped with skills in advanced technology such as AI can support the implementation of communication strategies.
机译：在目前的4.0个工业革命时代，政府公共关系 - 嘉宾遗址必须能够适应人工智能-AI，机器人，无人机和大数据分析等先进技术的发展。印度尼西亚共和国GPR在改善公共信息服务方面是通过在线媒体更快和精确的挑战。本文旨在识别工业革命时代的沟通和信息技术部的GPR通信战略。本研究采用了具有焦点组讨论（FGD）作为数据收集方法的定性方法。对FGD数据结果的分类进行了描述，以描述工业革命时期4.0中的GPR的现有条件和预期条件。执行矩阵帧以识别GPR通信策略。本研究结果表明，印度尼西亚共和国的通信和信息学部需要配备AI和大数据分析在自动实施通信系统方面。有人发现，有两种通信策略可以由工业革命的沟通和信息学部的GPR使用，即内容自动化和数字故事讲述。此外，还需要通过公共关系领域的专家来支持，数据分析师和数据学习。公共关系的能力，配备了AI等先进技术技能，可以支持实现沟通策略。

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