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首页> 外文期刊>Journal of health communication >Developing and Testing the Deten El Zika Campaign in Puerto Rico
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Developing and Testing the Deten El Zika Campaign in Puerto Rico

机译：在波多黎各开发和测试Deten El Zika竞选活动

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摘要

Responding to an emerging health threat often requires rapid deployment of behavior change communication. Health communication best practices include developing and testing draft messages and materials to ensure that they resonate with and inspire priority groups to act. However, when faced with an emergency health threat, the timeline for these activities can be compressed from months to weeks. This article discusses the rapid development and implementation of a Zika virus prevention campaign for pregnant women in Puerto Rico. The goal of the campaign was to increase knowledge among and motivate pregnant women, their partners and family members, and the community to follow Zika virus prevention recommendations. The steps in campaign development include environmental scanning, concept development and testing, and message testing to ensure development of campaign materials that resonated with and were well-received by key audience groups. The materials adhere to principles of behavior change communication, and offer our insights for development of future' campaigns when under time constraints.
机译：响应新兴的健康威胁通常需要快速部署行为改变通信。健康沟通最佳实践包括开发和测试和测试消息和材料草案，以确保它们共鸣和激励优先群体以采取行动。但是，当面临紧急健康威胁时，这些活动的时间表可以从几个月内压缩到几周内。本文讨论了港波多黎各孕妇Zika病毒预防运动的快速发展和实施。该活动的目标是增加孕妇，合作伙伴和家庭成员的知识，以及遵循Zika病毒预防建议的社区。广告系列开发的步骤包括环境扫描，概念开发和测试，以及留言测试，以确保谐振的竞选材料的开发，受关键受众群体受到欢迎。这些材料遵守行为改变沟通的原则，并在较稳定的限制时提供对未来竞选活动的洞察力。

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