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Empowered by stigma? Pioneer organic farmers' stigma management strategies

机译:耻辱赋予了赋权? Pioneer有机农民的耻辱管理策略

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摘要

Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of the interviews, we provide a model of those strategies that the creation from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer farmers overcame the negative attributes associated with their farmer identities while actively building a agricultural category which was different from that of conventional farming.
机译:有机农业的先驱经常面临社会挑战,因为他们对农业的创新思想不仅遇到了传统的农业社区的反对,而且导致有机农民的耻辱是社会偏差。 在这项研究中,我们研究了什么样的耻辱管理战略先锋有机农民与培养自己的替代积极形象。 我们的研究基于14个先驱有机农民的访谈。 基于对访谈的定性分析,我们提供了这些策略的模型,即创建对价值的身份的耻辱。 我们的研究通过了解先锋农民如何克服与农民身份相关的负面属性,同时积极构建与传统农业不同的农业类别,这提高了对有机农业的制度化过程的理解。

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