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Behavioral and Physiological Evidence Challenges the Automatic Acquisition of Evaluations

机译:行为和生理证据挑战自动收购评估

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摘要

Dual-learning theories of evaluations posit that evaluations can be automatically (i.e., efficiently, unconsciously, uncontrollably, and involuntarily) acquired. They also often assume the existence of evaluative-learning processes that are impervious to verbal information. In this article, we explain that recent research challenges both assertions for three categories of measures: explicit evaluative measures, implicit evaluative measures, and physiological measures of fear. In doing so, we also question the widespread assumption that implicit (i.e., typically behavioral and physiological) compared with explicit (i.e., self-reported) evaluative measures are indicative of the way evaluations are acquired. In the second part of the article, we discuss the practical implications of these recent findings.
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