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首页> 外文期刊>International Journal of Biotechnology >A differentiated account of the role of trust in consumers' acceptance of genetically modified foods in Germany. (Special Issue: The economics of agricultural biotechnology.)
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A differentiated account of the role of trust in consumers' acceptance of genetically modified foods in Germany. (Special Issue: The economics of agricultural biotechnology.)

机译：在德国，信任对消费者接受转基因食品的作用的区别说明。 （特刊：农业生物技术经济学。）

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摘要

This paper proposes a sequential model to contrast the causal chain and associationist models on the role of trust in GM food acceptance. Data from 60 laddering interviews suggest the role of trust in evaluating the perceived consequences of GM food production and consumption is small and that the link between risk and trust is rather weak, too. Lending further support to the relevancy of the proposed model, the data support the hypothesis that respondents who are likely to accept GM food raise trust issues significantly less often than respondents who are unlikely to accept GM food. The analysis further identifies the segment with intermediate acceptance likelihood as most important for the future uptake of the technology.
机译：本文提出了一个顺序模型，以比较因果链和协会模型对转基因食品接受中信任作用的影响。来自60个阶梯式访谈的数据表明，信任在评估转基因食品生产和消费的可感知后果方面的作用很小，风险与信任之间的联系也很薄弱。数据进一步支持了提议的模型的相关性，该数据支持以下假设：可能接受转基因食品的受访者与不太可能接受转基因食品的受访者相比，发生信任问题的频率显着降低。分析进一步确定了具有中等接受可能性的细分市场，这对于该技术的未来应用最为重要。

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