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首页> 外文期刊>International Journal of Services and Operations Management >Perceived barriers to e-commerce adoption in SMEs in developing countries: the case of travel agents in Egypt
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Perceived barriers to e-commerce adoption in SMEs in developing countries: the case of travel agents in Egypt

机译：发展中国家中小企业采用电子商务的公认障碍：埃及的旅行社为例

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摘要

Travel agents, the typical category of small and medium-sized enterprises (SMEs), face the threat of disintermediation of the global travel market. Although e-commerce adoption supports their survival, travel agents are slow adopters of technology. The barriers to e-commerce adoption in small enterprises are well-examined in developed countries, however it is not rigorous to generalise these studies to developing countries without empirical results. This study, using structural equation modelling with a sample of 411 travel agents, aims to investigate the perceived barriers to ecommerce adoption in Egyptian travel agents. The research findings reveal that technology attributes and resource limitations are the most perceived barriers from managers' viewpoint.
机译：旅行代理商是中小型企业（SME）的典型类别，面临着全球旅行市场脱媒的威胁。尽管电子商务的采用支持其生存，但旅行社却是技术的缓慢采用者。在发达国家，小企业采用电子商务的障碍已经得到了很好的检验，但是，将这些研究推广到没有经验结果的发展中国家并不严格。这项研究使用411个旅行社的样本进行结构方程建模，旨在调查埃及旅行社对采用电子商务的感知障碍。研究发现表明，从管理者的角度来看，技术属性和资源限制是最容易察觉的障碍。

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