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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >Openness in innovation and business models: Lessons from the newspaper industry
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Openness in innovation and business models: Lessons from the newspaper industry

机译：创新和商业模式的开放性：报纸行业的经验教训

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摘要

The literature on open innovation portrays open business models as a contemporary and extremely useful tool, which can be used by companies to create and capture value in collaboration with external partners. This paper takes the discussion a step further by examining the effect of opening business models in the newspaper industry. Based on interviews with key informants from the two largest media groups in Denmark, together with archival data from 2002 to 2011, we show how the internet and related technology developments have disrupted the long-standing successful business model of the industry. Our findings suggest that a more nuanced view and balanced understanding of the term 'openness' as regards business models is needed, since open business models may have other manifestations and implications for business model viability than have been reported in the literature so far.
机译：关于开放式创新的文献将开放式业务模型描述为一种现代且极为有用的工具，公司可以使用它与外部合作伙伴协作来创造和获取价值。本文通过研究开放商业模式在报纸行业中的作用，使讨论更进一步。基于对丹麦两个最大的媒体集团的主要信息提供者的采访，以及2002年至2011年的档案数据，我们展示了互联网和相关技术的发展如何颠覆了该行业长期成功的商业模式。我们的发现表明，与到目前为止的文献相比，与业务模型有关的“开放性”一词需要更为细微的看法和平衡的理解，因为开放业务模型可能对业务模型的可行性具有其他体现和影响。

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