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首页> 外文期刊>International Journal of Technology Management: The Journal of the Technology Management of Technology, Engineering Management, Technology Policy and Strategy >The role of continuous improvement within globalization
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The role of continuous improvement within globalization

机译：持续改进在全球化中的作用

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In recent times almost every day company mergers and acquisitions are announced to gain a better position in the dawn of globalization. By becoming a global player a company deals with different economically developed regions being linked to each other with an increasing exchange of products and services. Especially products are affected by regional technical, economical or demand peculiarities - despite the companies' intention to create a worldwide standardized product. To sustain that tension between localization and globalization DaimlerChrysler brand Mercedes-Benz is focusing on both: the worldwide unique brand image in terms of quality and superior performance as well as a regional touch by establishing plants and sales subsidiaries and localizing the product according to technical requirements. But this regionally tailored approach is triggering a tremendous challenge for Mercedes-Benz: To encapsulate the 'Made in Germany' philosophy within the term 'Made by Mercedes-Benz'. Since it needs continuous effort to reach that target Continuous Improvement (CI) is one of the core methodologies to sustain and transfer know-how across different regions to guarantee the quality and spirit of Mercedes-Bent vehicles. [References: 11]
机译：最近，几乎每天都在宣布公司并购，以在全球化的曙光中获得更好的地位。通过成为全球性公司，公司可以与越来越多的产品和服务交换，使彼此联系的不同经济发达地区打交道。尽管公司有意创建全球标准化的产品，但尤其是产品会受到区域技术，经济或需求特性的影响。为了维持本地化和全球化之间的紧张关系，戴姆勒-克莱斯勒品牌梅赛德斯-奔驰专注于以下方面：通过建立工厂和销售子公司以及根据技术要求对产品进行本地化，在质量和卓越性能方面以及在全球范围内具有独特的品牌形象。但是，这种因地制宜的方法给梅赛德斯-奔驰带来了巨大的挑战：将“德国制造”的理念封装在“梅赛德斯-奔驰制造”一词中。由于需要持续不断的努力才能达到目标，因此持续改进（CI）是在不同地区维持和传播技术诀窍的核心方法之一，以保证梅赛德斯-本特汽车的质量和精神。 [参考：11]

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