To compete in changing marketplace, engineers need to reinvent themselves as independent, entrepreneurial consultants-and market their creativity.Chances are very good that nine out of 10 employed professional engineers who are reading this article will be downsized or made redundant by their present employers within the next 10 years. Traditionally, high levels of creativity and innovative idea generation have not been seen as central to the engineer's role.In the very near future, that perception will have to change. Engineers will be forced to compete for clients by use of aggressive creative thinking techniques.
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