Social branding helps Chiqurta

TOM JOYCE

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Social branding helps Chiqurta

机译：社交品牌有助于Chiqurta

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The Greek subsidiary of the US-based fresh produce giant has been busy this summer with a whole host of events designed to give consumers the "Chiquita experience". Chiquita Hellas, the Athens-based subsidiary of fresh produce giant Chiquita Brands International, has become the leading marketer of bananas in Greece since its establishment four years ago, succeeding in quadrupling its turnover in that time. Over the years, the company has taken on the development of the entire southeastern Mediterranean and Black Sea region, selling 17.5m boxes of bananas in 2009.

机译：这家总部位于美国的新鲜农产品巨头的希腊子公司今年夏天一直在忙于举办一系列活动，旨在为消费者提供“奇基塔体验”。总部位于雅典的新鲜农产品巨头Chiquita Brands International的Chiquita Hellas，自四年前成立以来，已成为希腊香蕉的主要营销商，在那个时候成功将其营业额翻了两番。多年来，该公司一直致力于整个东南地中海和黑海地区的开发，2009年售出1750万盒香蕉。

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《Eurofruit》 |2010年第432期|共1页
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机译：社交品牌有助于Chiqurta
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Social branding helps Chiqurta

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