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Social capital and innovation in the services sector

机译：服务业的社会资本与创新

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Purpose - The aim of this paper is to analyze the role of social capital on innovation through the analysis of the selective nature of network alliances in the tourism sector which is subject to a complex competition - cooperation context. Design/methodology/approach - The paper approximates social capital via active and purposeful engagement in network alliances and estimates several probity models in order to test for the effect of social capital on innovation activity using cross-section tourism data for Greece. Findings - Overall results indicate that a firm's knowledge base is conducive to innovation activity. Nevertheless, the explanatory power of knowledge base variables weakens once the underlying social capital generation mechanisms are taken into consideration. The selective nature of network links is also evidenced. Research limitations/implications - The use of cross-section data might be viewed as a limitation. Nevertheless, the robust methodological approach and the very satisfactory fit of the estimated econometric model allow for the findings to be a contribution in the field and a reliable comparison basis for future evidence. Practical implications - The study provides us with useful insights as regards the selective nature of network alliances and their effect upon the innovative activity of tourism firms. Also, the importance of such findings to managerial decision-making processes is evident as firms are themselves responsible for participating in successful, high impact, network alliances. Originality/value - Innovation in tourism is a critical aspect of the sector's growth potential. Yet, research in tourism innovation and the factors that are conducive to innovation is rather limited. In that sense the paper makes a contribution to the existing body of knowledge.
机译：目的-本文的目的是通过分析旅游业中网络联盟的选择性性质来分析社会资本在创新中的作用，这取决于复杂竞争-合作环境。设计/方法/方法-本文通过积极和有目的的网络联盟参与对社会资本进行了估算，并估计了几种概率模型，以便使用希腊的横断面旅游数据来检验社会资本对创新活动的影响。调查结果-总体结果表明，公司的知识库有助于创新活动。然而，一旦考虑了潜在的社会资本产生机制，知识库变量的解释力就会减弱。网络链接的选择性也得到了证明。研究局限性/含义-横截面数据的使用可能被视为一种限制。然而，强大的方法论方法和估计的计量经济学模型的非常令人满意的拟合度使发现成为该领域的贡献，并为将来的证据提供了可靠的比较基础。实际意义-该研究就网络联盟的选择性质及其对旅游企业创新活动的影响为我们提供了有用的见解。同样，这些发现对管理决策过程的重要性也很明显，因为企业本身负责参与成功的，高影响力的网络联盟。原创性/价值-旅游业创新是该行业增长潜力的关键方面。然而，关于旅游业创新以及有助于创新的因素的研究相当有限。从这个意义上讲，本文对现有知识体系做出了贡献。

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