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Framed Salmon: How an ENGO Coalition Frames the Salmon Farming Issue in British Columbia

机译:陷害鲑鱼:ENGO联盟如何制定不列颠哥伦比亚省鲑鱼养殖问题

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This paper describes and interprets how an environmental non-profit coalition develops and frames their communications strategies in the midst of an ongoing social controversy in the context of the modern globalized environmental movement. Focusing onthe Farmed and Dangerous campaign against salmon farming in British Columbia by the Coastal Alliance for Aquaculture Reform (CAAR), this paper describes how framing processes are used as a tool to further CAAR's political and organizational goals by using technology and the media to make claims. This paper takes existing literature on framing approaches in social movements and explores how CAAR members frame the salmon farming issue in order to preserve messaging alignment within their coalition usingdiagnostic framing and frame communications using emotional language, celebrities, technology and linkages to other powerful organizations to influence government, retailers, consumers and ultimately public policy. This paper is an excerpt from a Master's Degree Manuscript by Walling 2006.
机译:本文描述和解释了一个环境非营利性联盟如何在现代全球化环境运动背景下的持续社会争议中发展和制定其沟通策略。重点关注沿海水产养殖改革联盟(CAAR)在不列颠哥伦比亚省开展的反对鲑鱼养殖的“养殖场和危险运动”,本文描述了如何将成帧过程用作通过利用技术和媒体提出主张来促进CAAR的政治和组织目标的工具。本文采用了有关社会运动框架方法的现有文献,并探讨了CAAR成员如何利用诊断框架来保持鲑鱼养殖问题,以保持联盟内部的信息一致性,并使用情感语言,名人,技术以及与其他强大组织的联系来框架交流政府,零售商,消费者以及最终的公共政策。本文摘自Walling 2006的硕士学位论文。

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