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Are baanded plants becoming a key sales driver?

机译:包养植物是否正在成为主要的销售驱动力?

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摘要

Greenhouse Management launched an exclusive survey in June on plant brand trends in the greenhouse business. This extensive market survey showed developments that are readily apparent to anyone associated with the industry. Growing branded plants is on the rise, as you can see by the growing number of colored pots and flashy packaging now associated with much of our product. But not so apparent is the true impact that branding programs have on greenhouse growers. While branded products still accountfor a relatively small portion of total U.S. production, growers are using them to generate sales.
机译:Greenhouse Management于6月启动了一项针对温室业务中植物品牌趋势的独家调查。这项广泛的市场调查显示,与行业相关的任何人都可以轻松地看到其发展。您可以从越来越多的彩罐和豪华包装中看到与我们的许多产品相关的品牌植物的增长。但是,品牌计划对温室种植者的真正影响并没有那么明显。虽然品牌产品仍占美国总产量的一小部分,但种植者正在使用它们来产生销售。

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