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The use of online word of mouth opinion in online learning: a questionnaire survey.

机译：在线口碑意见在在线学习中的使用：问卷调查。

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BACKGROUND: There is increasing use of online word of mouth opinion (user feedback) systems for general services but its use in online learning has not been previously investigated. AIM: To understand why users of BMJ Learning provide and read word of mouth feedback, and whether this feedback influences uptake of modules by prospective users. METHOD: Online questionnaire of users of BMJ Learning who had completed online user feedback. RESULT: 109 questionnaires were completed (response rate 25%). The main motivation to contribute was to influence the authors of the module (66%), and 43% stated that they wanted to help other users to make an informed choice. 16% stated that they wanted to develop an online community of learners. The main motivation to read the user feedback was to see if they agreed with the comments (56%). CONCLUSION: Online word of mouth opinion (user feedback) appears to be useful for online learners. There are also system design considerations since the attempt to create an online community of learners that is desired by some users will not be appreciated by others. Further research with a larger number of users is recommended to confirm the findings.
机译：背景：在线口碑（用户反馈）系统越来越多地用于一般服务，但以前尚未对其在在线学习中的使用进行过调查。目的：了解BMJ Learning用户为何提供并阅读口碑反馈，以及此反馈是否影响预期用户对模块的使用。方法：完成在线用户反馈的BMJ学习用户在线问卷。结果：完成问卷109份（回复率25％）。做出贡献的主要动机是影响模块的作者（占66％），有43％的人说他们想帮助其他用户做出明智的选择。 16％的人说他们想建立一个在线学习者社区。阅读用户反馈的主要动机是看他们是否同意评论（56％）。结论：在线口碑意见（用户反馈）似乎对在线学习者很有用。还存在系统设计方面的考虑，因为某些用户所需的创建学习者在线社区的尝试将不会被其他用户所赞赏。建议对更多用户进行进一步研究，以确认发现。

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