• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Metro Magazine >DCTA campaign spreads 'love' to boost ridership, brand awareness
【24h】

DCTA campaign spreads 'love' to boost ridership, brand awareness

机译：DCTA活动传播“爱心”以提高乘客人数和品牌知名度

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Denton County Transportation Authority (DCTA) - Texas-based Denton County's primary transportation agency - is constantly looking for unique ways to engage with passengers, generate brand awareness and increase rider-ship. With low trending ridership in February, DCTA needed a way to increase ridership and brand awareness within Denton County and surrounding cities. This year with Valentine's Day being on a Saturday, the agency saw a great opportunity to launch a campaign in which passengers could ride DCTA's A-train commuter rail and Connect Bus for free all day by saying "Be Mine" to the agency's rail and bus operators. The main campaign goal was to increase ridership on DCTA's A-train and Connect Bus system on Valentine's Day from the previous year's average Saturday ridership in February.
机译：丹顿县交通管理局（DCTA）-总部位于德克萨斯州的丹顿县的主要交通部门-一直在寻找与乘客互动，提高品牌知名度并增加乘船人数的独特方法。由于2月份乘车人数呈低趋势，DCTA需要一种方法来提高登顿县及周边城市的乘车人数和品牌知名度。今年的情人节是星期六，该机构看到了一个很好的机会发起一项运动，乘客可以整天免费乘坐DCTA的A火车通勤铁路和Connect Bus，方法是在该机构的铁路和公交车上说“ Be Mine”操作员。竞选的主要目标是在情人节那天增加DCTA的A火车和Connect Bus系统的载客量，而去年2月份的平均周六载客量是这样。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号