Decision is based on market suitability. Marketing talent is more important than perfecting all details of the production method.

Ziesemer A.; Lehmann E.

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Decision is based on market suitability. Marketing talent is more important than perfecting all details of the production method.

机译：决策基于市场适应性。营销人才比完善生产方法的所有细节更为重要。

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Yield and financial data of field crop production in Mecklenburg-Vorpommern, Germany, are presented. Data were collected on 14 farms (17 580 ha) during 1993-99, on 15 farms (16 000 ha) in 2000, and on 19 farms (more than 20 000 ha) during 2001-07. Special attention is paid to rapeseed and wheat production, use of rye hybrids, cereal production on poor sandy soils, and N fertilizers in wheat. Financial analysis showed labour costs as the main cost factor, accounting for 45% of production costs in winter rapeseed. The importance of crop yield, price and costs in the production of wheat, winter barley, winter rye and rapeseed is discussed and showed that price is the main influencing factor. The need for farmers to become good traders as well as good producers is emphasized.

机译：介绍了德国梅克伦堡-前波美拉尼亚州田间作物的产量和财务数据。在1993-99年期间收集了14个农场（17 580公顷）的数据，在2000年收集了15个农场（1.6万公顷）的数据，在2001-07期间收集了19个农场（超过20000公顷）的数据。特别关注油菜籽和小麦的生产，黑麦杂种的使用，贫瘠的沙质土壤上的谷物生产以及小麦中的氮肥。财务分析显示，劳动力成本是主要成本因素，占冬季油菜籽生产成本的45％。讨论了作物产量，价格和成本在小麦，大麦，黑麦和油菜籽生产中的重要性，并表明价格是主要影响因素。强调了农民必须成为良好的贸易商和良好的生产者。

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《Neue Landwirtschaft》 |2008年第8期|共2页
作者
Ziesemer A.; Lehmann E.;
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中图分类农业科学;
关键词
barley; cereals; cost benefit analysis; costs; crop management; crop yield; data collection; field crops; food marketing; hybrids; labour costs; producer prices; rape; rapeseed; rye; sandy soils; surveys; swede rape; wheat; Brassica napus var. oleifera; Hordeum vulgare; Secale cereale; Triticum; Triticum aestivum; Germany;

机译：大麦;谷物;成本收益分析;成本;作物管理;作物产量;数据收集;大田作物;食品销售;杂种;劳动力成本;生产者价格;油菜;油菜籽;黑麦;沙质土壤;调查;甘蓝油菜;小麦;芸苔属纳普斯河油茶;大麦;麦片;小麦;普通小麦;德国;

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1. Decision is based on market suitability. Marketing talent is more important than perfecting all details of the production method. [J] . Ziesemer A., Lehmann E. Neue Landwirtschaft . 2008,第8期

机译：决策基于市场适应性。营销人才比完善生产方法的所有细节更为重要。
2. THE IMPACT OF PRODUCTION DECISIONS ON THE BALANCE PERFECT MARKET. AN INTERACTIVE STUDY [J] . Zaharia Marian Universitatea "Constantin Brancusi" din Targu Jiu. Analele. Seria Economie . 2011,第4期

机译：生产决策对平衡完美市场的影响。互动研究
3. Trade and the allocation of talent with capital market imperfections [J] . Roberto Bonfatti, Maitreesh Ghatak Journal of International Economics . 2013,第1期

机译：具有资本市场缺陷的贸易和人才配置
4. Constructing the "Market-oriented, Ability-cored" Marketing Professional Talent Training Mode [C] . ZHANG Yi, FU Xin Exchange conference on international marketing science and information technology . 2012

机译：构建“以市场为导向，以能力为核心”的营销专业人才培养模式
5. Research on Talent Cultivation in China 's Universities Based on Supply - Demand Relation of Labor Market. [D] . Lin, Xiaoya. 2017

机译：基于劳动力市场供求关系的我国高校人才培养研究。
6. Peer Reviewed: A Community-Based Marketing Campaign at Farmers Markets to Encourage Fruit and Vegetable Purchases in Rural Counties With High Rates of Obesity Kentucky 2015–2016 [O] . Emily DeWitt, Margaret McGladrey, Emily Liu, 2017

机译：同行评审：2015-2016年在肯塔基州农民市场开展的基于社区的营销活动以鼓励肥胖率较高的乡村县购买水果和蔬菜
7. La banalisation du luxe (Democratization of luxury) Abstract : La plupart des achats pratiqués sont effectués par des clients occasionnels, ce qui a conduit les entreprises à s’adapter par une nouvelle stratégie. En effet, suite à l’intensification de la concurrence et à la concentration du secteur qui engendrent une contrainte de rentabilité immédiate, mais aussi en raison des impératifs nouveaux du marché, les maisons de luxe se voient obligées d’élargir leur offre afin d’ajouter à une clientèle dite traditionnelle une clientèle plus vaste. Dès lors, le secteur du luxe est progressivement passé d’une logique d’offre où seul un nombre restreint de personnes était ciblé, à une politique d’offre où des professionnels du marketing étudient la demande du marché afin d’orienter la production des biens vers un marché de masse. La banalisation est une problématique capitale et décisive car les maisons de luxe doivent préserver leur image de marque tout en élargissant leur clientèle : elles s’efforcent de créer et de pérenniser leurs marques, sans jamais oublier qu’une marque ne peut pas s’associer à n’importe quel objet, sous peine de menacer l’ensemble de ses représentations. Par conséquent, chaque nouveau produit présente un risque pour la gamme toute entière, d’où le risque d’une erreur stratégique par le choix de la banalisation. Le danger est de voir la clientèle aisée se tourner vers d’autres grands noms pratiquant toujours cet esprit d’élitisme qui caractérise le « luxe ». The luxury market is no longer reserved for an elite as its evolution over the last fifteen years clearly indicates. Luxury goods companies have been forced to adapt and resort to new strategies to take into account the fact that most purchases are now made by occasional clients. The keen competition and the on-going concentration in that sector – with the resulting short term profitability constraints - together with the new market conditions, have forced luxury goods companies to broaden their offer so as to add new customers to their traditional base. As a consequence, the luxury market has progressively moved away from an offer-driven logic – targeting a small number of people – in favor of an offer-based policy with marketing professionals studying market demand so as to direct the production of goods towards mass production. The democratization of luxury constitutes a major challenge for those companies which must preserve their image while broadening their customer base: they now strive to create and perpetuate their brand image, without ever forgetting that a brand cannot be associated to just any object, as this might constitute a threat to all its brand representations. Thus every new product constitutes a real threat to the whole range and there is a risk of making a strategic mistake by appealing to the mass market; and there is also a clear danger of seeing affluent customers turn to other great names that still foster this ‘elite spirit’ that characterizes « luxury ». [O] . Eric Vernier, Pierre Ghewy 100

机译：奢侈品的平庸化（奢侈品民主化）摘要：大多数购买都是由休闲客户制作的，这导致公司采用新战略。事实上，随着竞争的加剧和行业的集中导致了盈利的直接制约，而且由于市场的新要求，奢侈品公司被迫扩大其报价以便为所谓的传统客户增加一个更大的客户群。从那时起，奢侈品行业逐渐从以供应为导向的方式转变为只有少数人被定为供应方政策，营销人员正在研究市场需求以指导产品生产。货物进入大众市场。平庸化是一个至关重要且决定性的问题，因为豪宅必须保持其品牌形象，同时扩大其客户群：他们努力创造和延续其品牌，永远不要忘记一个品牌无法联想到在任何威胁他所有陈述的痛苦之下。因此，每个新产品都会带来整个色域的风险，因此通过选择平凡化就会产生战略错误的风险。危险的是看到富有的顾客转向其他仍在实践“豪华”特征的精英主义精神。奢侈品市场不会超过过去15年。奢侈品公司被迫采用新策略来充分利用其客户。由于市场领先的条件，激烈的竞争和该行业的持续集中迫使他们扩大了市场基础。因此，奢侈品市场已经从针对少数人的以报价驱动的逻辑向前发展 - 转而采用基于报价的政策与营销专业人士。对于那些必须在扩大客户群的同时保持形象的公司来说，奢侈品的民主化是一项重大挑战。对其所有品牌代表构成威胁。因此，每一种新产品都会对市场构成威胁，并且有可能通过吸引大众市场来制造战略错误;看到人们涌向那种“奢侈”的精神精神，也存在明显的危险。

Decision is based on market suitability. Marketing talent is more important than perfecting all details of the production method.

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