Personalised medicine aims to provide the right treatment to the right patient, at the right dose and at the right time.It is a cutting-edge approach that involves co-ordinating diagnostic and therapeutic tools to tailor medicines to the individual characteristics of each patient, thereby improving the safety and efficacy of the therapy and potentially reducing healthcare and clinical trial costs.Personalised medicine is a very promising field. But there are challenges involved in having to co-develop, in parallel with a drug, a companion diagnostic that can determine which patients may or may not respond favourably to that drug.
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