AMAZON CEO JEFF BEZOS once remarked that personal brand is "What others say about you when you're not in the room." This blunt assessment is no less true for safety leaders, who know that reputation can help or hinder their ability to influence a team or manage upward. Your brand is the composite of your strengths, what you're known for, what you're sought out to do and what you're passionate about. And it's something you have whether you're aware of it or not. In our work with leaders, one of the most powerful ways to improve job performance, satisfaction and effectiveness is to help the leader understand and develop his or her personal brand.
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