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The Role of a Political Party Website: Lessons Learnt from the User Perspective

机译:政党的角色网站:从用户的角度汲取教训

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Though substantial research efforts have been spent on understanding the role of political party websites, there is a lack of in-depth knowledge concerning how such webpages are experienced by their users. In this paper, we present an interview study addressing users' experiences of political party websites. Eleven users of a political party website were interviewed to explore their experiences with this website in terms of its features for information, engagement, mobilization, and interaction. The study contributes new understanding of how different features of political party websites affect users' experiences. In particular, our findings shed light on the importance of high-quality informational content in political party websites for user engagement, and the role of features for interaction and dialogue relative to features for information. On the basis of our findings we offer lessons learnt relevant to the design and management of political party websites and suggest future research.
机译:虽然已经在理解政党网站的作用上度过了实质性的研究努力,但缺乏有关这些网页如何遇到的用户效果的深入知识。在本文中,我们提出了一项面试学习,解决了用户的政党网站经验。接受了一个政党网站的11个用户,以探讨他们在本网站的经验,以便其信息,参与,动员和互动。该研究有助于新的了解政党网站的不同特征如何影响用户的经验。特别是,我们的调查结果阐明了对用户参与的政党网站高质量信息内容的重要性,以及相对于信息的特征的互动和对话的功能的作用。在我们的研究结果的基础上,我们提供与政党网站的设计和管理相关的经验教训,并建议未来的研究。

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