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The Construction and Practice of Blended Learning Mode for the Course Market Research Based on WeChat Public Platform

机译：基于微信公众平台的课程市场研究混合学习模式的构建与实践

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摘要

Blended teaching has become the mainstream teaching mode in the era of Internet Plus. With the characteristics of convenience, timeliness and interaction, WeChat public platform has become an important part of blended teaching online classroom. Market research is a basic course of economy and management specialty, which is of great significance to the cultivation of students’ innovation and entrepreneurship ability. Combining the characteristics of the course and the analysis of learning condition, a three-dimensional blending teaching mode that integrates ‘online self-learning before class + Q&A, discussion and display in class + reflection and improvement after class’ is constructed. Meanwhile, the implementation effect is evaluated in combination with the teaching practice. The advantages and disadvantages of blended teaching of the course found may provide reference for teachers who implement blended teaching.
机译：混合教学已成为Internet Plus时代的主流教学模式。微信公众平台具有便捷，及时，互动的特点，已成为混合教学在线课堂的重要组成部分。市场研究是经济和管理专业的基础课程，对培养学生的创新能力和创业能力具有重要意义。结合课程特点和学习条件分析，构建了“上课前在线自学+问与答，上课讨论与展示+上课后反思与改进”的三维融合教学模式。同时，结合教学实践对实施效果进行评估。所发现课程的混合教学的优缺点可以为实施混合教学的教师提供参考。

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