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Consumer Preference of Apple Cultivars Suited for Organic Production and Which Factors Influence the Buying Decision

机译：适用于有机生产的苹果品种的消费者偏好以及哪些因素影响购买决定

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In our study within the European ISAFRUIT project, we examined in Poland and Switzerland the acceptance of representative organic and conventional food buyers for new disease resistant apple cultivars in comparison to similar-type common cultivars (6 cultivars per country). In total 120 testers were involved. The panel tests were carried out with blinded samples in a first run, and in a second run as branded samples where information on production system (organic or integrated) and price (+26% for organic fruit) was given. With additional questionnaires we assessed the importance of the testers' general knowledge and perception on organic (fruit) production on their preference behavior. With blinded samples, in both countries both consumer groups rated the appearance and eating quality of resistant and susceptible apple cultivars relatively equal with minor advantages for the standard cultivars. However, when the samples were branded, organic buyers of both countries significantly increased their preference in appearance and on taste for the organic samples. In Poland, even the conventional buyers increased their rating for branded 'bio' samples; meanwhile the Swiss conventional buyers decreased it clearly. The analysis of the questionnaires revealed that: (i) in both countries and with both buyer groups, the awareness for the high importance of resistant cultivars for organic production is only mediocre; (ii) to increase their buying of organic apple they mainly require more basic and apple-specific information on organic production; (iii) the consumers expect from organic apples an outstanding inner quality but also a good price; (iv) the consumer's trust in the control and certification of organic production is only mediocre.
机译：在我们在欧洲Isafruit项目中的研究中，我们在波兰和瑞士审查了与类似型常见的品种相比（每国家6种品种）的新疾病抗性苹果品种接受代表性有机和常规食品买家。总共有120个测试人员。在第一次运行中，用盲化样品进行面板测试，并在第二次运行中作为品牌样本，其中给出了生产系统的信息（有机或集成）和价格（有机果实的+ 26％）。通过额外的问卷，我们评估了测试人员对偏好行为对有机（水果）生产的一般知识和感知的重要性。盲目的样品，在两个国家，两个消费者群体的外观和抗性和易感苹果品种的外观和易感品种的质量相对平等，具有较小的标准品种。然而，当样品被品牌，两国的有机买家在外观和有机样品的味道上显着提高了他们的偏好。在波兰，即使是传统买家也增加了品牌化的“生物”样本的评级。与此同时，瑞士常规买家清楚地降低了。调查问卷的分析显示：（i）在两国和买方群体中，对有机产量的抗性品种高度重要的意识仅为平庸; （ii）增加其购买有机苹果的购买，主要需要更多关于有机生产的基本和苹果特定信息; （iii）消费者期望有机苹果的优秀内部质量，但也是一个好的价格; （iv）消费者对有机生产的控制和认证的信任仅为平庸。

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