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ADAPTING PRINCIPLES OF SERVICE QUALITY TO PERSONAL MEDIA MARKETING COMMUNICATION

机译：将服务质量原则适应个人媒体营销沟通

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This theoretical conceptualization proposes marketing communication sent to personal media, such as mobile devices and social media, will be more effective by adapting principles of service quality. Extant models of service quality exist in technology mediated channels, such as e-service quality applicable in an e-commerce context. However, e-service quality models are largely limited to quality surrounding economic purchase transactions. The present research posits that quality principles are also applicable to marketing communication that is separate and apart from a purchase. This quality adaptation is made possible through the evolution of media, technology, and an increase in consumers participating in decision making processes with firms. Four specific areas of service quality are extended to personal media marketing communication. The authors propose adisconfirmation paradigm exists within personal media marketing communication, as well as three quality dimensions: process, environment, and outcome.

机译：这种理论概念化提出了向个人媒体（如移动设备和社交媒体）发送的营销通信将通过调整服务质量原则更有效。技术介导的通道中存在现存的服务质量模型，例如适用于电子商务背景的电子服务质量。但是，电子服务质量模型主要限于质量周围的经济购买交易。本研究讨论了质量原则也适用于营销沟通，这些营销沟通与购买分开和分开。通过媒体，技术的演变和参与决策过程与公司的消费者的增加，可以实现这种质量适应。四个特定的服务质量领域扩展到个人媒体营销沟通。提交人提出了adisconfirmation范式，存在于个人媒体营销通信中，以及三个质量方面：过程，环境和结果。

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《AMA Summer Educators Conference》|2013年||共2页
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Todd J. Bacile; Charles F. Hofacker;
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1. The Assimilation of Marketing's Service Quality Principles and the IT Auditing Process A Move Toward Quantifiable SAS 70 Auditing Service Quality, Part 1 [J] . Thomas J. Bell III, Thomas Smith Information Systems Control Journal . 2011,第期

机译：整合市场营销服务质量原则和IT审核流程迈向可量化SAS 70审核服务质量，第1部分
2. The Assimilation of Marketing's ServiceQuality Principles and the IT Auditing ProcessA Move Toward Quantifiable SAS 70 Auditing Service Quality, Part 2 [J] . Information Systems Control Journal . 2011,第期

机译：整合市场营销服务质量原则和IT审核流程A迈向可量化的SAS 70审核服务质量，第2部分
3. Evolution of aeronautical communications for personal and multimedia services [J] . Jahn A., Holzbock M., Muller J., IEEE Communications Magazine . 2003,第7期

机译：用于个人和多媒体服务的航空通信的发展
4. ADAPTING PRINCIPLES OF SERVICE QUALITY TO PERSONAL MEDIA MARKETING COMMUNICATION [C] . Todd J. Bacile, Charles F. Hofacker AMA Summer Educators Conference . 2013

机译：将服务质量原则适应个人媒体营销沟通
5. A service perspective: Recognizing the presence of service-like principles within marketing communication via personal media. [D] . Bacile, Todd. 2013

机译：服务角度：通过个人媒体在营销传播中识别类似服务的原则。
6. Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies [O] . Kaidy Stautz, Kyle G. Brown, Sarah E. King, 2016

机译：酒精营销传播和媒体刻画对消费和认知的直接影响：对实验研究的系统回顾和荟萃分析
7. Commission Communication on the protection of individuals in relation to the processing of personal data in the Community and information security. Proposal for a Council Directive concerning the protection of individuals in relation to the processing of personal data. Draft Resolution of the Representatives of the Governments of the Member States of the European Communities meeting within the Council. Commission Declaration on the application to the institutions and other bodies of the European Communities of the principles contained in the Council Directive concerning the protection of individuals in relation to the processing of personal data. Proposal for a Council Directive concerning the protection of personal data and privacy in the context of public digital telecommunications networks, in particular the integrated services digital network (ISDN) and public digital mobile networks. Recommendation of a Council Decision on the opening of negotiations with a view to the sccession of the European Communities to the Council of Europe Convention for the protection of individuals with regard to the automatic processing of personal data. Proposal for a Council Decision in the field of information security. COM (90) 314 final, 13 September 1990 [O] . 1990

机译：委员会关于保护个人在社区中处理个人数据和信息安全的沟通。关于保护与个人数据处理有关的个人的理事会指令的提案。欧洲共同体成员国政府代表在理事会内举行会议的决议草案。委员会关于向欧洲共同体机构和其他机构申请的关于保护个人数据处理方面的理事会指令所载原则的声明。关于在公共数字电信网络，特别是综合业务数字网（IsDN）和公共数字移动网络中保护个人数据和隐私的理事会指令的提案。建议理事会关于开放谈判的决定，以期欧洲共同体对欧洲委员会的让步，以保护个人自动处理个人数据。关于理事会在信息安全领域的决定的提案。 COm（90）314决赛，1990年9月13日

ADAPTING PRINCIPLES OF SERVICE QUALITY TO PERSONAL MEDIA MARKETING COMMUNICATION

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