首页> 外文会议>AMA Summer Educators Conference >WHO CARES ABOUT CROWDSOURCING FROM A VIRTUAL BRAND COMMUNITY? THE CASE OF MARVEL.COM

【24h】

WHO CARES ABOUT CROWDSOURCING FROM A VIRTUAL BRAND COMMUNITY? THE CASE OF MARVEL.COM

机译：谁关心一个虚拟品牌社区的众包？ Marvel.com的情况

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

This research asks whether or not crowdsourcing from a Virtual Brand Community (VBC) has an influence on consumer perception of a resulting innovation; if knowledge that ideas were crowd-sourced from a VBC affects brand attachment; and if so, is it the same for members as non-members? Theoretically, it tests one aspect of the VBC phenomenon — the similarity or difference in perspective between members and non-members. Pragmatically, it provides direction to managers about how effective their VBC is as a source of innovation.

机译：这项研究询问虚拟品牌社区（VBC）是否有挤满了对消费者的创新的影响;如果知识从VBC群体群众群体影响品牌依恋;如果是这样，成员作为非成员的成员也是如此？从理论上讲，它测试了VBC现象的一个方面 - 成员与非成员之间的相似性或差异。务实，它为管理人员提供了关于他们的VBC如何效率作为创新来源的指示。

著录项

来源
《AMA Summer Educators Conference》|2013年||共2页
会议地点
作者
Paul G. Barretta;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类市场调查;
关键词

相似文献

外文文献
中文文献
专利

1. The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities [J] . Telematics and Informatics . 2020,第Mara期

机译：品牌社区识别和奖励在虚拟品牌社区中对消费者品牌参与度和品牌忠诚度的作用
2. Examining How Brand Co-Creation and Virtual Brand Community Affect Brand Commitment [J] . Weijian Lu, Yu Han, Shiyu Chen E3S Web of Conferences . 2021,第a期

机译：检查品牌共同创造和虚拟品牌社区如何影响品牌承诺
3. Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities [J] . Luis V. Casalo, Carlos Flavian, Miguel Guinaliu International Journal of Information Management . 2010,第4期

机译：虚拟社区中的关系质量，社区推广和品牌忠诚度：来自自由软件社区的证据
4. WHO CARES ABOUT CROWDSOURCING FROM A VIRTUAL BRAND COMMUNITY? THE CASE OF MARVEL.COM [C] . Paul G. Barretta AMA Summer Educators Conference . 2013

机译：谁关心一个虚拟品牌社区的众包？ Marvel.com的情况
5. CrackBerry.com: The role of superusers in a virtual brand community . [D] . Van Herten, Ashley. 2010

机译：CrackBerry.com：虚拟品牌社区中超级用户的角色。
6. It takes a (virtual) village: crowdsourcing measurement consensus to advance survivorship care planning [O] . Carla Parry, Ellen Beckjord, Richard P Moser, 2015

机译：它需要一个（虚拟的）村庄：众包评估共识以推进生存护理计划
7. A elaboração da face em comunidades virtuais de marca: um estudo de caso sobre uma comunidade virtual de consumidores da Coca-Cola Concerning face work in virtual brand communities: a case study of a virtual community of Coca Cola consumers [O] . Grayci Kelli Alexandre de Freitas, André Luiz Maranhão de Souza Leão 2012

机译：在虚拟品牌社区中设计人脸：以可口可乐消费者的虚拟社区为例关于虚拟品牌社区中的脸部工作：以可口可乐消费者为例的虚拟社区

WHO CARES ABOUT CROWDSOURCING FROM A VIRTUAL BRAND COMMUNITY? THE CASE OF MARVEL.COM

摘要

著录项

相似文献

相关主题

期刊订阅