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首页> 外文会议>AMA Summer Educators Conference >'IT'S NOT MY FAULT' AND 'MONEY CAN BUY ANYTHING': RECOVERING FROM ETHICAL FAILURES
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'IT'S NOT MY FAULT' AND 'MONEY CAN BUY ANYTHING': RECOVERING FROM ETHICAL FAILURES

机译：“这不是我的错”，“钱可以买到任何东西”：从道德失败中恢复

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Research has found that denying ethical failures elicits more favorable attitudes than accepting them (Ferrin et al. 2007) due to the differential inferences people draw from the failure (Reeder and Brewer 1979). An ethical failure is more diagnostic in judging moral character and hence likely to have greater informational value and impact on judgment. This suggests that the effect of accepting ethical failures is difficult to overcome. However, the literature on moral disengagement (White, Bandura, and Bero 2009) provides insight into recovery strategies from ethical transgressions. We focus on two such alternatives that are often observed in a marketing context — external attribution and monetary compensation.
机译：研究发现，否认道德失败引发了比接受它们的更有利的态度（Ferrin等，2007）由于差异推断人们从失败中抽出（瑞士和啤酒树1979）。在判断道德特征方面更具诊断，因此可能对判断产生更大的信息价值和影响。这表明接受伦理失败的效果难以克服。然而，道德脱离（白色，Bandura和Bero 2009）的文献提供了对来自道德违规的恢复策略的洞察力。我们专注于两种在营销环境中经常观察到的替代方案 - 外部归属和货币补偿。

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