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Empirical Research of Social Norms Affecting Urban Residents Low Carbon Energy Consumption Behavior

机译：影响城市居民低碳能耗行为的社会规范的实证研究

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Firstly, this paper defined urban residents low carbonization energy consumption behavior as two aspects: the purchasing and choosing behavior and daily using behavior, and then based on the literature researches, this paper developed the conceptual model of social norms affecting urban residents low carbon energy consumption behavior. Taking Xuzhou as an example, through 280 valid sample, using LISREL 8.7, this paper verified and corrected the conceptual model, The results showed that the stronger the social norms of low carbon energy-saving orientation , the stronger the residents low carbon behavior intention; The stronger the residents low carbon behavior intention, the more positive the low carbonization energy consumption behavior; Social norms cannot directly play a role in residents' energy consumption behavior, can only have indirectly and positive effect on residents behavior via behavior intention.
机译：首先，本文定义了城市居民低碳化能耗行为作为两个方面：采购和选择行为和日常使用行为，然后根据文献研究，发达了影响城市居民的社会规范的概念模型，影响了城市居民低碳能耗。行为。以徐州为例，通过280个有效的样品，使用李斯雷8.7，验证和纠正了概念模型，结果表明，低碳节能方向的社会规范越强，居民较低的碳行为意图越强。居民较强的碳行为意图越强，低碳化能耗行为越大;社会规范不能直接发挥居民的能源消耗行为的作用，只能对居民的行为间接和积极影响通过行为意图。

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