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QUALITY OF EXTERNAL COMMUNICATIONS FROM THE EMPLOYEE'S PERSPECTIVE - SCALE DEVELOPMENT AND ITS IMPACT ON EMPLOYEE BRAND BEHAVIOR

机译：从员工的透视 - 规模发展与其对员工品牌行为的影响

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On the basis of the gathered data, we conducted an exploratory factor analysis of the 39 items using Varimax rotation in SPSS 21 without restricting the number of factors. We eliminated items with low factor loadings and/or high cross loadings. This resulted in the elimination of 21 items. Finally, the analysis revealed a six-factor solution containing the dimensions of timing, target group-specificity, distinguishability, accurate presentation of employees, comprehensibility and appropriate expenses. Confirmatory factor analysis revealed a satisfactory fit to the data. Hence, the six dimensions identified seem to be the crucial parameters that employees associate with a high quality of external communications.

机译：在收集的数据的基础上，我们在SPSS 21中使用VARIMAX旋转进行了39项的探索性因子分析，而不限制因素的数量。我们消除了具有低因子载荷和/或高交叉装载的物品。这导致消除了21项。最后，分析显示了六因素溶液，其含有定时，目标群体特异性，可区分性，准确呈现员工，可理解性和适当费用的尺寸。确认因素分析显示对数据的满意。因此，所确定的六个维度似乎是员工与高质量的外部通信相关联的关键参数。

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《AMA Educators Conference》|2016年||共4页
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作者
Matthias Holzer; Verena Bart; Manfred Bruhn;
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正文语种
中图分类市场;
关键词
Quality of external communications; employees; employee brand behavior; brand identification; scale development;

机译：外部通信质量;员工;员工品牌行为;品牌识别;规模开发;

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专利

1. Employees as a Second Audience - A Scale Development Approach for the Measurement of Quality of External Communications from the Employee's Perspective [J] . Matthias Holzer, Verena Batt, Manfred Bruhn Marketing . 2015,第3期

机译：作为第二受众的员工-从员工的角度衡量外部沟通质量的量表开发方法
2. Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors [J] . Helm Sabrina Verena, Renk Uwe, Mishra Anubha European journal of marketing . 2016,第1a2期

机译：探索员工的自我概念，品牌识别和品牌自豪感对品牌公民行为的影响
3. Brand equity in the professional service context: Analyzing the impact of employee role behavior and customer-employee rapport [J] . Galina Biedenbach, Maria Bengtsson, Joakim Wincent Industrial marketing management . 2011,第7期

机译：专业服务环境中的品牌资产：分析员工角色行为和客户与员工关系的影响
4. QUALITY OF EXTERNAL COMMUNICATIONS FROM THE EMPLOYEE'S PERSPECTIVE - SCALE DEVELOPMENT AND ITS IMPACT ON EMPLOYEE BRAND BEHAVIOR [C] . Matthias Holzer, Verena Bart, Manfred Bruhn AMA Educators Conference . 2016

机译：从员工的透视 - 规模发展与其对员工品牌行为的影响
5. A communication perspective of an organization in transition: A case study of employee communication behaviors during a crisis. [D] . Babik, Karen Jean. 2003

机译：转型中的组织的沟通视角：危机期间员工沟通行为的案例研究。
6. The Impact of Transformational Leadership on Employee Retention: Mediation and Moderation Through Organizational Citizenship Behavior and Communication [O] . Hongyun Tian, Shuja Iqbal, Shamim Akhtar, 2020

机译：变革型领导对员工保留的影响：通过组织公民行为和沟通进行调解和调节
7. IMPACTS OF BEHAVIORAL BIASES IN FINANCE ON THE EMPLOYEES IN THE INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) SECTOR: A SCALE STUDY [O] . Cagri Hamurcu, Suphi Aslanoglu 2016

机译：金融行为偏见对信息和通信技术（ICT）行业员工的影响：一项规模研究

QUALITY OF EXTERNAL COMMUNICATIONS FROM THE EMPLOYEE'S PERSPECTIVE - SCALE DEVELOPMENT AND ITS IMPACT ON EMPLOYEE BRAND BEHAVIOR

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