Incentive Strategy and Learning Effect of Online Education APP: A Case Study of LAIX

机译：在线教育应用程序的激励策略和学习效果：莱西克斯的案例研究

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The development of mobile internet has brought great opportunities of self-improvement, and most people would like to choose an online education APP. At present, online education APPs have become a red sea, and the courses they can provide are similar to each other. Therefore, from the perspective of users, they tend to choose apps that can improve the learning effect. And how to improve the learning effect of users has become an urgent problem for many online education APPs to solve. By studying the incentive strategy and the users' learning effect of LAIX, it is expected to provide an effective reference for improving the users' learning effect of online education APPs.

机译：移动互联网的发展带来了自我完善的巨大机会，大多数人想选择在线教育应用程序。目前，在线教育应用程序已成为红海，他们可以提供的课程彼此相似。因此，从用户的角度来看，它们倾向于选择可以提高学习效果的应用。以及如何提高用户的学习效果已成为许多在线教育应用程序的迫切问题。通过研究Laix的激励策略和用户的学习效果，预计将为提高在线教育应用程序的用户学习效果提供有效参考。

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《International Conference on Culture, Education and Economic Development of Modern Society》|2019年|718-1434p|共4页
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作者
Yue Wen; Jifan Ren;
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原文格式 PDF
正文语种
中图分类 C3-53;
关键词
Online education APP; LAIX; Goal; Learning style; Learning motivation;

机译：在线教育应用程序;laix;目标;学习方式;学习动机;

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4. Incentive Strategy and Learning Effect of Online Education APP: A Case Study of LAIX [C] . Yue Wen, Jifan Ren International Conference on Culture, Education and Economic Development of Modern Society . 2019

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Incentive Strategy and Learning Effect of Online Education APP: A Case Study of LAIX

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