To strengthen the management of the doctor-patient relationship and maximize attraction to patients to promote the development of the hospital. Customer relationship management is a modern management with which the enterprise copes with the market competition and establishes a set of management pattern which takes the customer as the center. It is performed by managing customer resources. Provide customers with satisfactory products and services. Hospitals establish long-term, stable, the close relationship of mutual benefit with customers. Today, in the fierce competition in the medical market, hospital managers should use the customer relationship management idea.
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