This paper argues for the equality,flexibility and voluntariness when We-Media is applied to the ideolog-ical and political education,appraises objectively the chances and challenges brought by such a new education method to the ideological and political education among university students. Furthermore,it comes up with solutions as to innovate educa-tion wisdom and methods,improve professional capacity and quality,explore education ways and technics,and address more on close management and guidance of ideas. This paper will be referential to some extent for universities to explore and in-novate the working ways and methods of ideological and political education for their students.%基于信息化时代的背景,文章分析了运用自媒体对大学生进行思想政治教育的平等性、灵活性、自主性等特点,客观评价了这一新型教育方式对大学生思想政治教育工作带来的机遇与挑战,并提出了创新教育理念和手段、提高工作能力和自媒体素养、加强对大学生思想发展动态的跟踪管理和引导等工作措施,对于高校与时俱进不断拓展、创新大学生思想政治教育工作方式方法有一定的借鉴意义.
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